Digital Marketing Company | Facebook

Raincan

The Need

  • In the mammoth world of e-commerce, Raincan is another entity that sells grocery and online baby products.
  • To stand firm in this competitive market, Raincan wanted to start their social media presence to increase the visitors on their website along with conversions on the number of orders daily.
  • In short, our aim was to increase their online presence by a considerable figure which in turn can influence their sales.

Objective

  • To ensure that Raincan can compete against the market giants, we came up with an integrated approach that comprised of three levels: Explore, Streamline and Market
  • Explore

  • Since the products being sold by Raincan are households items, we had the freedom to explore with respect to the demographics.
  • Our organic activities explored all sorts of audiences to build a solid database which could prove to be highly useful.
  • Streamline

  • After exploring all possible domains and audiences, we were able to streamline our approach in terms of the content.
  • We focused more on specific audience groups, ongoing season, upcoming festivities among others.
  • Market

  • Once we streamlined our approach, we were able to market to the right set of audiences who predominantly were in between 28-50 years of age.
  • With a good audience base, we had numerous creatives with various coupons and offers.
  • We also ran numerous contests with various gift hampers to keep the engagement flowing.
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Result

  • By focusing solely on one city, we could achieve the desired results in spite of the stiff competition from market giants.
  • Thanks to our integrated approach, Raincan saw a traffic increase of over 50% on the website in the first month of its operation.
  • By the second month, Raincan saw an increase of over 50% in overall orders, thanks to their commendable online presence.
  • All in all, we proved that with an effective strategic approach, favorable results can be achieved.