Aster Labs

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Objectives

Generate maximum business leads for lab test at home

Promote generic health packages and offer packages on special days

Promote special tests such as RT-PCR and Thyroid

Get quality leads at lower CPL and improve lead to appointment ratio

Create brand awareness for new lab launches in Maharashtra, Tamil Nadu, Andhra Pradesh, Telangana

Winning Strategies

Curate a theme for the digital campaign that would communicate with the audience based on pull & push marketing strategy

Targeted specific campaigns on Google & Meta  after understanding the buyers’ persona from the previous data

Create dedicated landing pages, allowing users to consume all the information related to the Aster labs health packages & tests

Analyze previous years data on user behavior based on final lead status VS source, medium & campaign name for budget bifurcation.

Nurture the leads, to have a top of the mind recall via drip mailer marketing campaigns

Leverage reels, Youtube videos, awareness campaigns for special days

Communication bucket for the re-marketing users to take them down the funnel to consideration/ conversion phase on Facebook & Instagram

Results

0%

Leads generated

0%

More leads

0%

Lesser CPL

0%

Qualification ratio

0%

Qualified leads to
Appointment Booking Ratio

0%

ROI