The Story Behind SEM: An Evolution Guide
Can you imagine what life was like before Google? We sure can’t. As a search engine, Google has taken over the world and has come a really long way. The search engine plays a...
What are Google Search Ads & How Can We Optimise Them?
Today, the ultimate search engine, Google has morphed as a dominating force in smartphones, online videos, maps, and much more. Google, which remains entrenched as the Internet Search’s main gateway, represents two completely different,...
5 Digital Marketing Trends Making it Big 2020
Digital marketing has become an essential part of every brand’s marketing strategy to connect and build a presence across its target audience. Moreover, it is constantly changing with technological advancement and innovation. As we...
Social Media Marketing – Make Your Business the Talk of the Town
How many times a day do you give a quick scroll through your Facebook or Instagram feed? More than 2 to 3, at least? Social Media has become an inevitable part of our daily...
How to Measure Your Content Marketing ROI
Return on Investment (ROI) are words that appear golden to business owners if it reflects their company’s profit margin. Whether it is a film production company or a digital marketing company in Bangalore, organizations...
Advertiser’s take on Instagram ‘Dark Mode’
Instagram recently introduced dark mode for IOS as well as Android phones. This makes scrolling through your Instagram feed a lot easier on your eyes regardless of the outdoor lights, especially for those endless...
Effective content marketing tools that will optimize your work
In a time where the power of content drives the internet’s functionality, content marketing has taken precedence over other forms of online marketing in digital marketing companies. The objective of content marketing is distributing...
How to effectively write for your audience
Google and educational content are synonymous with each other. People search their queries on Google, hoping to find blog posts or other content forms that can address it. As a result, brands are resorting...
Types of content marketing you can use to expand your business
As a business owner looking to establish a successful long-term online brand, you should look at creating relevant and helpful content. It is different from outbound marketing, where a consumer may have to watch...
How content marketing influences a buyer’s journey
The decision-making process to make a purchase has drastically changed since the start of the new decade. Customers, who relied on advertisements and word-of-mouth reviews to make a purchase-based decision, now search and read...
