The importance of marketing for any business isn’t debatable. However, the benefits of traditional vs digital marketing is an ongoing debate. Choosing between traditional advertising and digital advertising can be a tough decision to...
Search engines have constantly been evolving and growing since the inception of Google in 1998. Back then search engines operated as directories and stored information from various fields, however, it could not show any...
Search Engine Marketing is a set of paid activities whose primary goal is to showcase and promote the client’s website in various search engines viz., Google, Bing, Yahoo, Baidu and likewise. It is a...
Search Engine Marketing can get your website all the limelight you’ve been anticipating, if done right. Entering into the world of SEM can be tricky at first, till you get a hang of it,...
The online world is full of noisy content from every brand. But, to create relevant content for the audience is an art. Those who master the art have better chances to gain recognition and...
The phrase “content is king” is a buzzword in the digital marketing industry. While the debate over its accuracy is still prevalent, the point is that many other areas of marketing like social...
Search Engine Marketing is a set of paid activities whose primary goal is to showcase and promote the client’s website in various search engines viz., Google, Bing, Yahoo, Baidu and likewise. It is a...
In the digital advertising world, Pay-per-click advertising focuses around an interest of how to lower CPC (cost-per-click). And the reason for this focus – if you are paying less for a click, then your cost per...
One of the quickest ways to generate traffic and draw potential leads to your website is pay-per-click (PPC) advertising. Using various platforms such as Google AdWords, Bing, Youtube, Facebook and others, businesses can advertise their products...
Ever noticed the advertisements alongside search results when you put a query in search engine? Those are the examples of PPC. Let’s understand more about this form of advertisements. What is it? PPC or pay-per-click,...
