Tips For Creating Engaging Content
The online world is full of noisy content from every brand. But, to create relevant content for the audience is an art. Those who master the art have better chances to gain recognition and...
The What, Why, And How Of Content Marketing
The phrase “content is king” is a buzzword in the digital marketing industry. While the debate over its accuracy is still prevalent, the point is that many other areas of marketing like social...
Search Engine Marketing: Everything you need to know
Search Engine Marketing is a set of paid activities whose primary goal is to showcase and promote the client’s website in various search engines viz., Google, Bing, Yahoo, Baidu and likewise. It is a...
5 effective ways to reduce your CPC
In the digital advertising world, Pay-per-click advertising focuses around an interest of how to lower CPC (cost-per-click). And the reason for this focus – if you are paying less for a click, then your cost per...
5 PPC mistakes you can avoid to save money
One of the quickest ways to generate traffic and draw potential leads to your website is pay-per-click (PPC) advertising. Using various platforms such as Google AdWords, Bing, Youtube, Facebook and others, businesses can advertise their products...
Pay-Per-Click Campaigns – All that you need to know
Ever noticed the advertisements alongside search results when you put a query in search engine? Those are the examples of PPC. Let’s understand more about this form of advertisements. What is it? PPC or pay-per-click,...
6 Things you can do to improve your CTR
Anyone who has got her feet wet in the waters of marketing performance measurement has heard of Click Through Rate (CTR). CTR is a calculation of how many people clicked on the links shared...
What is Click -Through Rate and Why is it important?
Today, businesses thrive with effective online marketing strategy. In a world where all businesses have online market presence, having an effectual online marketing strategy is a critical aspect. Measuring the effectiveness of your marketing...
5 ways to rank better on the search engine
There’s a funny quote rounding on Internet from sometime – “The best place to hide a dead body is page 2 of Google search engine results”. A joke, but to be taken seriously by businesses who really want to...
Search engine optimization (SEO) – What is it all about?
When you liked to know more about SEO, you headed to the search engine (most probably Google, typed your query, got us on the results and landed here – that is because we did...
