By srvmedia_blog | 24th November, 2021 | 3 min read

Beginner’s Guide – Everything you need to know about Performance Marketing!

A lot has been spoken about Digital Marketing but have you tried Performance Marketing for your business?

We all know digital marketing is the widest and currently the most effective way of marketing. Performance marketing is one of the many aspects of digital marketing. Its specific approach and result-oriented tactics help in creating a budget-friendly plan for your marketing needs.

When it comes to performance marketing, a lot has been stated and a lot has been jumbled up. Although it is commonly confused with affiliate marketing and performance advertising, the phrase “Performance Marketing” stands alone and has its definition.

performance marketing

[Source: BIT REBELS]

What Is Performance Marketing?

What is performance marketing?

[Source: Engiao Digital]

Online marketing campaigns are referred to as “performance marketing.” Advertisers in this category only pay when a specific action is taken. Clicking on a link, producing a lead, making a transaction, and other similar acts are examples of these behaviours. A digital performance marketing agency relies on a variety of paid advertising channels to conduct a successful performance marketing campaign, including:

1. SEM (Search Engine Marketing)

Often known as pay-per-click (PPC) – is a type of digital advertising that uses search ads, display ads, video ads, shopping ads to promote their product or service on popular search engines such as Google and Bing. Every business owner wants to reach maximum of their target audience which can be done by using Google Ads for a wider reach on Google SERP (Search Engine Result Page)

2. Social Media Marketing

Social media marketing is a strategy for connecting with target audiences via popular social media platforms to increase brand engagement and generate qualified leads, sales, and website traffic. Popular social networking platforms such as Facebook, Instagram, LinkedIn, Pinterest, and others are recommended.

3. Affiliate Marketing

Affiliate marketing gnerates sales to a company or product, with the marketer only getting compensated after the sale is completed. Social media influencers, for example, advertise businesses on their platforms and are only compensated if users purchase the products.

4. Email Marketing

Email marketing is also a whole marketing funnel or process for converting, informing, engaging, and reselling to customers. Email automation aids in the timing of our campaigns to reach our objectives.

5. Display Marketing

Display Marketing is an advertising approach that uses display ads to engage visitors on the internet. Images, gifs, and small videos can all be used as a display content.

5 Steps That Are Followed In Performance Marketing:

In a nutshell, the five-step performance marketing process is as follows:

  • Decide on your goal: What do you want your users to do when they visit your site?
  • Learn more about the journey: Which stage of the consumer journey do you want to focus on?
  • Discover Your Target Persona’s Hangout Space: Where does your target persona live?
  • Investigate benchmark metrics: Since you’ll be paying, which channel will deliver the best results?
  • Select the appropriate channel and fine-tune your strategy: Ad copy should be kept to a bare minimum.

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