By admin | 24th May, 2019 | 5 min read
The introduction of social media changed the perception of marketing across the world. It has given brands the power to position themselves boldly in the minds of the audience through witty and engaging content. This idea of platforms that support free-to-post and creatively liberating content has created a niche for itself. It is known as digital marketing. Digital marketing not only encompasses social media but any form of online content published on a digital medium. Since brands have understood its importance, they approach digital marketing companies, who offer them different types of services. One of them is using web analytics in digital marketing to measure how the company is performing digitally.
Analytics uses several metrics to gauge that. These metrics usually differ from platform to platform. However, the most popular platform among marketers is Google Analytics. It has become their go-to tool to review the performance of a digital marketing campaign.
From analysing website traffic to counting social media impressions, Google Analytics gives valuable insights from the data it examines. However, you may feel lost with Google Analytics if you don’t know which tools are beneficial for you.
The questions then arise – What is Google analytics in digital marketing? How Google analytics helps in digital marketing and to boost marketing efforts? Let’s answer it step-by-step.
1. Traffic channels
The first information brands need to measure is their user interaction online. How much traffic does your website get in a day? Where do these users come from? What is the purpose behind their visit? These questions can be answered by utilizing tools such as Google Analytics. Here are a few parameters you should look at:
You can find these options in the acquisition channels report.
2. Site Content
Upon visiting your website, users will go through several pages like the services page, product page, etc. The purpose of visiting these pages will differ from user to user. With the help and use of Google analytics in digital marketing, you can measure how long these users stay on a particular page, or how many more pages they navigate. This helps you analyse how the content on your site is performing, which is vital if you want your website to be on the top of Google search results. The analysis is done by looking at different types of pages. Let’s take a look at them.
The metrics used to analyse these types of pages are:
3. Monitoring your audience
Google Analytics helps you monitor your audience by tracking your website’s users over a week, month or year. These users are segregated to specific cohorts (a group of people) based on characteristics and interests. It helps you isolate them and analyse their behaviour. The behaviour could be either an interest in service or purchase of a product. It thus enables you to identify the benefits of your user and create your marketing strategy accordingly.
The market strategy should be designed with a key demographic in mind. Knowing the demographic helps with curating the right content. For example, if one of your products or services is very popular among a particular demographic range, you effectively advertise that service or product to the target audience. This is one way the strategy and Google analytics in digital marketing is useful to you.
There you have it – the tools in Google analytics for digital marketing that will be useful to you in the long run. If you seek professional help with regards to this, look no further than SRV media, one of the finest digital marketing companies in India. Our result oriented team is experienced in creating marketing strategies that will not only improve your digital presence but also bolster your brand awareness.