By srvmedia_blog | 30th May, 2022 | 6 min read
A public relations campaign is something that every business owner should be aware of since it may be pretty valuable. Effective public relations campaigns from the top PR agencies in Kolkata may transmit messages to bigger audiences, increase brand recognition, and promote brand value, all of which are necessary for success.
There are various reasons why businesses should engage in public relations initiatives with the help of the best PR agency in Kolkata. When the campaign is effective, you may be amazed at how much of a difference it can make to your whole business. The following are some of the most significant advantages of these initiatives, regardless of their goal or objective:
Overall, establishing a campaign yourself or collaborating with an expert public relations firm to build and run a campaign for you may be essential for long-term business success. The best PR services may even continue to help your business after they have ended, so never underestimate their capacity to help you.
Now that you understand the goal of a public relations campaign, you will see how valuable it can be to all firms. Understandably, suppose you have never managed a public relations campaign before. In that case, it is beneficial to collaborate with one of the top 10 PR agencies in Kolkata to guarantee that the campaign you conduct is effective.
Here’s a list of PR agencies in Kolkata that may assist you in developing the ideal campaign for your brand:
SRV Media was created in 2011 to bring about substantial digital transformations via creative narrative and cutting-edge technology. As the top PR agency in Kolkata, SRV Media will undoubtedly assist you in doing this. They will create compelling, quantifiable PR campaigns for you through their well-established media ties and their talent in creative storytelling. As a result, you will almost surely see a difference in your brand amplification. After years of expertise as a top public relations agency, SRV Media’s qualified employees know precisely what your brand needs. They will develop novel approaches to convey vital ideas to your target market. They conduct effective and successful public relations campaigns using paid and organic PR services (press releases, brand stories, press conferences, brand launch, and influencer marketing) (Reputation management, Authored articles & spokesperson profiling).
Ketchum, founded in 1923, is a multinational public relations business specialising in corporate communication, public relations, reputation management, and branding. The company operates in over 70 countries across six continents. It adheres to the motto “Empathy and Intelligence.” Corporate, Travel & Transportation, Retail, Financial Services, Energy, Healthcare, Food & Beverage, Agriculture, Technology, and Consumer Goods are among the industries served by Ketchum. Their impressive customer list includes companies like Wendy’s, Clorox, Whirlpool, Pfizer, and Philips. The Holmes Report’s Creative Agency of the Year, Ketchum, has 76 Cannes Lions and an unparalleled six PRWeek Campaign of the Year Awards.
Ogilvy has an international network with deep connections that is part of the WPP family. It is also India’s largest and most prestigious communications agency. David Ogilvy founded the company in 1948, and it now works as a creative network in 132 offices across 83 countries. It has a diversified crew that is highly motivated by ideals. Advertising, Corporate Communication, Public Relations, and Public Affairs are Ogilvy’s specialities. It offers services across various industries, including technology, consumer goods, retail, financial services, healthcare, and automotive. The firm’s clientele includes prominent brands such as Dove, Ford, Kurl-on, IBM, and Merill Lynch, among many others.
Burson, Cohn and Wolfe (BCW) create insight-driven concepts that inspire action worldwide. The organisation was founded in 1953 and has offices in Bangalore, Mumbai, Delhi, Hyderabad, Kolkata, and Chennai. Corporate Communication, Public Relations, and Crisis Communication are among the firm’s specialities, as are Public Affairs and Technological Insights. Their business sectors include technology, sports, entertainment, healthcare, pharmaceuticals, and finance. Among its clients include Star Sports, Colgate, Cartoon Network- Turner India, Red FM, World Food India, and Monster India, among many more. The business was also named PR Agency Head of the Year at the 2019 PRWeek Asia Awards.
Dan Edelman created Edelman, a major worldwide public relations agency, in 1952. The corporation, headquartered in New York City, has activities throughout Canada, the United States of America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. Edelman specialises in public and media relations, crisis communication, corporate reputation management, crisis and reputation risk management, and performance communication. Clients include Samsung, Microsoft Xbox, Unilever, Shell, Johnson & Johnson, Novartis, Starbucks, and Adobe. Energy, Health, FMCG, Retail, Real Estate, Technology, Transportation, and Telecommunications are just a few of the industries they operate.
A well-crafted public relations campaign clarifies your company’s essential messaging and corporate identity. Of course, there are several venues for distributing critical messages. Still, the top public relations firms will assist you in developing content that works across all of your PR and digital marketing efforts.
Earning clients’ trust is critical to the success of any organisation, whether it is a start-up or an established enterprise. Public relations may bridge the trust gap between a company and its prospective consumers or customers. PR professionals might seek to improve an organisation’s reputation through thought leadership articles, influencer contacts, and networking methods.
Reputation management and crisis management in public relations go hand in hand in this digital age. PR campaigns include attempts to bury unfavourable reviews and boost information to assist the company to establish the image and reputation it wishes. Public relations initiatives raise brand recognition while maintaining a good and consumer-friendly idea.
Audiences are more inclined to pay attention to a message delivered by a third party than a sponsored advertisement source. Media and public relations agencies may help a company’s reputation by leveraging their ties with the media and influencers.
Everyone in this world is digitally linked, and PR campaign techniques may assist businesses in developing and promoting a robust online presence that is highly visible to their target audience.
If you want PR campaigns in India, you may connect with experts SRV Media to draft the best strategies for you!