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5 effective ways to reduce your CPC

In the digital advertising world, Pay-per-click advertising focuses around an interest of how to lower CPC (cost-per-click). And the reason for this focus – if you are paying less for a click, then your cost per...

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5 PPC mistakes you can avoid to save money

One of the quickest ways to generate traffic and draw potential leads to your website is pay-per-click (PPC) advertising. Using various platforms such as Google AdWords, Bing, Youtube, Facebook and others, businesses can advertise their products...

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What is Click -Through Rate and Why is it important?

Today, businesses thrive with effective online marketing strategy. In a world where all businesses have online market presence, having an effectual online marketing strategy is a critical aspect. Measuring the effectiveness of your marketing...

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