Ever noticed the advertisements alongside search results when you put a query in search engine? Those are the examples of PPC. Let’s understand more about this form of advertisements. What is it? PPC or pay-per-click,...
Anyone who has got her feet wet in the waters of marketing performance measurement has heard of Click Through Rate (CTR). CTR is a calculation of how many people clicked on the links shared...
There’s a funny quote rounding on Internet from sometime – “The best place to hide a dead body is page 2 of Google search engine results”. A joke, but to be taken seriously by businesses who really want to...
A business is not just a plan anymore, it is an idea – an idea that changes the norms and working of the traditional methods of business. This idea will only be a plan...
