Search engines have constantly been evolving and growing since the inception of Google in 1998. Back then search engines operated as directories and stored information from various fields, however, it could not show any...
Search Engine Marketing can get your website all the limelight you’ve been anticipating, if done right. Entering into the world of SEM can be tricky at first, till you get a hang of it,...
The online world is full of noisy content from every brand. But, to create relevant content for the audience is an art. Those who master the art have better chances to gain recognition and...
Ever noticed the advertisements alongside search results when you put a query in search engine? Those are the examples of PPC. Let’s understand more about this form of advertisements. What is it? PPC or pay-per-click,...
Anyone who has got her feet wet in the waters of marketing performance measurement has heard of Click Through Rate (CTR). CTR is a calculation of how many people clicked on the links shared...
There’s a funny quote rounding on Internet from sometime – “The best place to hide a dead body is page 2 of Google search engine results”. A joke, but to be taken seriously by businesses who really want to...
A business is not just a plan anymore, it is an idea – an idea that changes the norms and working of the traditional methods of business. This idea will only be a plan...
