The Rise & Scope of Digital Marketing Services in Pune

In a period of almost ten years, the theory of Search Engine Optimization or SEO as it is better known has spread like a wildfire. The advent of digital marketing brought with it a lot of opportunities, new sectors, job markets and thousands of other cognitive domains in India. Thus, it was natural that Pune, the Oxford of the East and the IT Hub of Maharashtra picked up on this trend. Even though SEO is still at a nascent stage in India, the impact it has had on the country’s job sector is humongous. With the upsurge of digital marketing in India, began the rise of SEO services in Pune.

Past Growth of Digital Marketing Sector:

The growth of the digital marketing sector is progressing rapidly, not just in India but throughout the world as well. While all other Industries are struggling with a growth rate of 5-10%, Digital marketing industry is booming high with local digital marketing services being highly sought after. The digital advertising business in India has grown to a market size of more than 200 billion Indian rupees in 2021 with more expected to come. It is a significant increase from the market size in 2016. It is one of the reasons for the demand of a good digital marketing services company in pune and other parts of India.

A few Stats:

• The market of advertising grows by 14.2% year on year
• The marketing budget by 2020 is predicted to be Rs 85,617 crore in next 3 Financial Years
• Now if we have to consider the growth of digital marketing consulting services year on year to be45%, then the marketing spends by 2020 would be Rs 22,254.96 crore
• This brings the ratio of Digital to Total marketing spend in 2020 to 26%
• As per another marketing study, by 2020 1/3rd of the total marketing budget would be allocated to Digital Marketing. So attributing this component we would have Rs 25,500 crores – Rs 28,000 Crores in Digital Spends by 2020.

Dominant Segments:

In modern marketing, the sector that is topping the charts in FMCG. On the other hand, education sector stands at 4.4% in Digital Spends. This shows the scope of education domain is of Rs 321.20 Crores. The SEO and Search Engine Marketing (SEM) has fast gained importance as a part of owned media industry.

Despite the proliferation of the digital marketing sector that has been going on since some time now, like any other market there are a number of challenges . Factors like lack of understanding of digital in India, sub-par skills of average marketers, etc. are dampening the market for the B2C and B2B digital marketing services industry leaders.

SRV Media Pvt Ltd is one of such companies which is ranked as a predominant SEO company in Pune. In the last 7 years, this digital marketing service provider in pune has garnered national and multinational clients by consistently providing ground-breaking 360 digital marketing services Pune and India desires to its clients.
The company has grown to become one of the leading providers of the best digital marketing services in Pune. With over 180 experts at their disposal, SRV Media has gone from local leader to national competitor in a few years. This growth is a result of the awareness of local brands about digital marketing services for b2b companies and B2C companies.