The Top Five Content Marketing Trends To Remember In 2019
Content marketing is one area of digital marketing that keeps changing at a rapid pace. If you want to stay ahead of the competition, then it’s essential to stay up to date on the latest content marketing trends. Here are six of the most significant trends that we anticipate for the year 2019:
1. Long-Form Content
Search engines are constantly evolving which means that SEO strategies are also changing. In the year 2019, long-form content will be even more critical since search engines like Google rank lengthier posts higher than others. Long form content is generally over 2000 words. According to BuzzSumo’s recent analysis of over 100 million articles long-form content gets more social shares. In other terms, the longer the content, the higher the chances of it being shared.
However, it’s important to remember that long-form content shouldn’t just be packed with too many irrelevant words. All types of long-form content must provide some useful information to the readers. Short form content is easy to create, long-form content is worth the investment.
2. Webinars and Live Videos
There is no debating the value of video marketing. According to a 2017 report by Animoto, 64% of consumers make a purchase after watching a brand video on Facebook. Furthermore, with video predicted to account for 82% of global internet traffic by 2021, the importance of video marketing will only keep growing.
Over the last few years, companies have adopted the use of chatbots for personalising a users experience. According to Grand View Research, the chatbot industry will witness significant growth and an organisation’s operations costs will be reduced. In the new year, you may want to examine the cost-effective advantages of chatbots as a marketing mechanism for your organisation.
- Social Media
If your organisation still don’t have a social media presence consider incorporating social media marketingin your plan for the year 2019. You could start with Facebook since it still continues to dominate the social media realm and is the perfect platform for customer engagement. Eventually, you can also move to Twitter, Instagram, and LinkedIn based on your target audience.
Your target audience only wants to understand your business. Therefore, it’s vital that no matter what you are communicating, you stay true to your brand. Your brand should be uniquely yours, be clear about what it offers, and how it stands out from the crowd. Your organisation’s authenticity and honesty are what will attract the right customers to you.
Content marketing is more than writing good posts; it’s about taking a collaborative approach to attracting your most coveted clients. To assure that your content marketing plans aresuccessful, you’ll need more than just skilled writers. You’ll need quality tech quality, brilliant designers, savvy videographers, and social media mavens who can support your marketing efforts at every step. You’ll need a team that is willing to work together to deliver the best possible results. SRV Media is a digital marketing agency in Pune that has a dedicated team to handle all these aspects of digital marketing.