"How users read on the digital platform: They don't." - Jacob Neilson
Many times, we put aside the visual identity because we believe that design is superfluous, only responsible for making things more beautiful. But today, people glance and scan, they don't read (especially in early stage) as they have less commitment. Audience will only focus on things that match what they are looking for. That's how a human mind is conditioned.
Every company strives for a position higher than its competitors. Obvious visual distinction can only help a business survive the struggle. In fact, design is an essential element to start a dialogue with the audience, generate recognition and identification of product.
With years of experience in designing, our skilled designing team craft images to tell a story. Based on conventional understanding and intensive research on user context, our images evoke emotions and differentiate products, services and brand.
We avoid the use of stock photographs and make images in line with the aesthetics of the brand for better brand recall. Way beyond the aesthetic issue, our design attracts leads for the product, services and brand and has a direct impact on the buying decision. We can say design is the limbic system of our digital strategy.