A business without a steady website is just like a gun without bullets, making the gun completely useless!
Similarly, a prominent website allows your visitors to understand the strong presence of your brand and quickly win their loyalty. Apart from leveraging your business to business marketing practices, the digitized presence of your business benefits your B2C or b2b lead generation process too.
According to Forbes, 85% of consumers prefer consulting the internet before initiating an online purchase. Whereas, 74% of the probable customers prefer visiting the website to satisfy their interest.
If they are convinced about showing any interest in your business, then only you can expect a conversion from it. A prominent business website drives guaranteed ROI from b2b or b2c lead generation campaigns.
What Happens If Your Business Is Not Yet Ready to Accept Digitized Presence?
Apart from increasing the search visibility, an attractive website can influence the interest of the visitors. It will eventually convert them into potential leads if the best b2b marketing campaigns are executed properly. Those b2c or b2b advertising campaigns help generate sales and meet the business goals.
Whereas, businesses with poor or no presence in digital platforms will struggle to keep up with the competitive market.
Top disadvantages of not having a digital presence of your business:
- Unable to reach a wider audience base
- Nil or poor customer relationship
- Unable to utilize the popular digital marketing channels and platforms
- Incurring unnecessary expenses on advertising
- Compromising the sales figure
Whereas, a dominant website gears up your chances to improve your b2c/b2b digital marketing performance score by utilizing the benefits of multiple digital channels for your existing business.
How Does Online Presence Benefit Your Existing Business?
Now that you know the disadvantages of not having a good website, you must know why you need a website for your business.
Powering up the brand value
Brand value is an integral part of every business. It helps your targeted audiences to know your business right from day one of visiting your website. A dynamic brand presence assures maximum ROI from your targeted B2B online marketing campaigns. If you want your campaign to generate authentic leads, it is compulsory to have a website for your existing business. A trustworthy website can quickly persuade a lead to raise an inquiry while navigating through your website.
Increasing The Market Reach
Every business owner dreams to increase their reach within a focussed customer base. By reaching out to a focussed customer base you remain connected to your target audience.
None else than a trendy, user-friendly, easy navigational feature-enabled, mobile-responsive website that amplifies your scope to penetrate a targeted market. Maximum B2C or B2B marketing companies prefer a website that encourages a business to reach out to a targeted customer base.
Active Presence on Social Media
Social media has turned out to be one of the most important platforms for digital marketing. This particular digitized platform enables your business to interact with the millions of people searching the internet to know about a similar product or services your business offers. The interaction of your business with the targeted buyers might be the end outcome of a business to business advertising or a b2c ad marketing campaign. According to Jumplead, LinkedIn generates 80% of B2B leads for a business followed by Twitter in which 78% of the customers (approx) get a quick response even if they are complaining about a brand. This leverage of b2c/b2b social media marketing is accessible to you only when you have a dominant website for your business.
Make Announcements Through Your Website
Any change in your business can be announced on your website with ease. Websites are easy to access and available to a wider audience. Any development of change in your business that your audience needs to know about can be done through websites.
You can even host events. Today, Hybrid events are a popular way to engage your audience. It’s a mix of events which the audience can either participate virtually or physically. Honestly, it is one of the most fruitful b2b and b2c marketing strategies. You can also expect real-time feedback and conversion.
Technically, if tactics of conducting hybrid events work out, these leads will eventually convert into sales.
Aiding Your Marketing Practices With Paid Search Ads
Paid ads are one of the most common ways of adding a bold presence to your online business. The purpose of running the paid ad is to gain the confidence and trust of the targeted audiences and convince them to take clickable action. As the number of clicks increase, your business will be appearing in the local and global search results. The visibility of your business within millions of viewers can leverage your SEO ranking factors as well.
If it is the B2B clients you are trying to convince for relying on your business, always prefer paid search ads within your b2b marketing strategies after giving an online presence to your existing business.
Gaining the Leverage of SEO With Popular Content Marketing Metrics
The importance of SEO and content cannot be ignored if you want your business to be visible in popular SERP ranks. While SEO is all about optimizing the online presence of your business, content acts as a catalyst to create unique blog posts, appealing case studies. The deadly combination of White HAT SEO practice and high-quality content will increase your rank in the popular search engines. A professional b2b seo company involves healthy SEO practices and popular b2b content marketing tactics to leverage the web presence of your business, only when you have an official business website.
Enjoying the Advantage of Mobile responsive website
Are you aware of the visitors who frequently flip their mobile phones to know about the business they are looking for? The fact is, 74% of the users prefer a website that is accessible from their smartphones. If you already have a website that is not yet meant for mobile users, you better hire a b2b seo agency to make it mobile-friendly. You can also find out whether the same offer web development services or not. If they offer any such services, you may ask them to build a website from scratch to access mobile traffic in your existing business.
Grabbing the benefits of app-based marketing platforms
It is impossible to have a powerful web presence for your business if you want to add the advantage of popular app-based marketing platforms like Whatsapp, Instagram nowadays. These app-based marketing platforms give access to third-party mobile apps by trimming down your expenses on building separate mobile marketing apps. To avail the leverage of app-based marketing, you must have a website for your existing business.
Easier to get indexed in ‘Google My Business
A business is visible to millions of visitors all over the internet only when your website is added to the search index of ‘Google MyBusiness’. That makes it easier for the viewers to find your business within thousands of search results. As much as viewers will Google your business, your search engine ranks will improve. The advantage of indexing a business in GMB is possible, only when you have a business website.
Ripping the benefit of email marketing
A business website not only brings you closer to any convertible lead, rather strengthens your relationship with your existing and would-be customers. An outstanding website increases your scope to connect with your potential leads and existing clients by dispatching mail from your official website. If they find your mail convincing enough once it hits their inbox, you can initiate a conversation with your leads. An appreciable website can always leverage your customer relationship management, by staying connected with your targeted customer base.
As a business owner, if you are eager to add these benefits to your existing business, always prioritize the importance of having a strong website right from day one!