There is much spoken about branding, marketing, advertising, and other jargon. This blog will talk about two basic things that every business today needs. Many of you might be starting your journey of spreading awareness about your business, and this is where we will tell you about the two most important things – Marketing and Branding!
You must have learnt a lot from the articles that talk about branding vs marketing, but they must go hand in hand. Branding is an essential part of marketing activities!
Before we tell you the difference between the two, let us understand the meaning of each!
What is Branding?
“Products are made in the factory, but brands are created in the mind.” – Walter Landor.
All the marketing activities implemented for shaping a brand, on the other hand, are referred to as branding. It’s all about identifying who you are as a company when it comes to branding. It’s your mission, your principles, and what distinguishes you from others. Your most crucial brand aspects are your logo, website, and brand style standards. If marketing attracts customers to your organization for the first time, branding keeps them coming back for more.
Why does your business need branding?
Branding is the way in which you build a place in the minds of your potential customers. Then, the customers start knowing about your business. Finally, they understand the purpose of your business and why your business should be the one they choose among all the options available to them.
What is Marketing?
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg.
Marketing is the collection of tools, procedures, and tactics you employ to promote your product, service, or business. Think of marketing to be the activities you do to connect with your clients and persuade them to purchase your goods or services.
Why does your business need marketing?
Marketing is the paid advertising you do to reach your audience and encourage them to take the buying action. Marketing helps the brand facilitate the customers to take action and convert themselves into a genuine lead. The customers are convinced and persuaded to buy the product in this process.
Let’s Explore What is the Difference Between Branding and Marketing
Branding is about answering the WHY!
Branding helps you and your potential customers understand the WHY of your existence and why your customers must bother to buy your services and why your product or service is different from your competitors. Branding activities explain the entire idea of your brand.
Marketing is about answering the HOW!
While branding answers the WHYs, marketing answers the HOWs. Through marketing, you can figure out the ways to measure and bring in the changes you wish to see in your business.
Branding gives long-term results like relatability, recognition, awareness and more. Branding also helps the brand achieve loyal customers who keep coming back to the brand for purchases. As a business owner, branding helps in making the vision, mission and passion of the business clearer.
Marketing is a plan that brings immediate measurable results. Marketing defines the platforms and tools that can be used to achieve quick results and to spread the brand’s message to existing and potential customers.
Branding is macro in nature!
Branding helps the brand understand the larger picture. It makes your brand stand out by incorporating a strong understanding of the brand’s culture, beliefs, and voice. Through branding activities you can tell your target audience about your brand, building a strong connection.
Marketing is micro in nature!
Marketing defines the techniques and tools that must be used to communicate the brand’s voice to the target audience. It is a mix of all the actionable steps that one must take to build a relationship with the audience.
Branding defines the trajectory of your business!
Branding is a way to define the path your business must take in order to define its existence and make its place in the market. A lead can only convert if it believes in your business and its potential, which is only possible through branding activities.
Marketing defines tactics you should use to achieve business goals!
Knowing what to do and what not to do for your brand is extremely important. Marketing helps you understand the steps you must take to be on the right track. It not only helps you save money but also helps you get visible results for your brand.
Having a strong, recognizable brand with an identity that is consistent throughout all of the marketing activities enables your brand to be different from your competition in the competitive market. This way, your brand gets a competitive edge and credibility in the market at the beginning. Therefore, it’s imperative to follow the same brand rules across all your online and offline marketing materials. Only then can one achieve recognition from the customers.
This credibility and recognition raise brand awareness, distinguishing your company from other competitors in the market and giving you a competitive advantage to enhance sales.
Digital marketing vs digital branding is a debate that has been going on for a long time. However, your brand definitely needs a branding and marketing company with the expertise to enhance your brand’s journey!
Why is SRV Media the perfect companion in your advertising journey?
Ten glorious years in the industry, SRV Media has a bag full of experiences and expertise. Each year, they have grown their reach and number of clients and have been rewarded for their work. Their branding and marketing management skills are thoughtful and pathbreaking in the digital world.
Their expertise in digital marketing enables them to empower their clients with the right strategy to move ahead and be ahead in a competitive market. SRV Media leaves no stones unturned from bringing in leads to creating mind-blowing campaigns.
SRV Media has young and enthusiastic minds working on ideas to give the clients a branding experience like no other. Branding is about using the tools in the right ways and giving the brand a complete makeover.