Every individual taking interest in your business, may not be looking ahead to purchase your product or avail any of your services! They might be curious about knowing the product or the services your business offers or soon going to offer. That’s because there are plenty of other businesses that might be offering similar products or services.
Put yourself in the customer’s shoes and think for a while- why would someone take interest in your business unless they know about the key takeaway of your product or service?
So, it’s important for you to keep people informed about what your business is. That’s where the importance of a webinar comes in! That’s because, if you’re conducting a physical seminar for awaring people about your business, you have to invest a huge amount of cash to educate your targeted audiences. Whereas, a webinar can reduce those headaches by bringing millions of interested audiences under a single umbrella, at a nominal expense.
Honestly, there are multiple benefits of webinars for your business these days. Some of those benefits include-
- Awaring your audience with a new information
- Increase the interest of your targeted audiences about a product or a service you’re planning to launch soon or have recently launched perhaps
- Giving a free taste like a sample of your service or a product for free to get them the taste of your product or service and analyze their feedback, etc.
Now, the first query to strike your mind is- why would you conduct a business webinar to aware and educate your audiences? What good will it do to your business?
What is a webinar And Why is it Worthy to Spend Your Valuable Time On It?
Conducting webinars is a competitive practice to educate your targeted audiences and clients. Does that mean your visitors are not aware of the product or services your business is offering?
Of course not!
The buyers are quite smart nowadays. They always look for extra information or something additional to take away from your business that will enrich them about the product or service that your business offers. Webinars are the best platform for enriching your interested visitors about your business and also a prime opportunity to educate them with insightful information about your business.
How Does Webinar Impact Your Business?
A business webinar can impact your business by enhancing your marketing performances by enhancing your lead generation scopes in various ways. Before knowing them in detail, try and analyze the examples of two different business setups shared below-
An educational institute has launched a new course that offers specialized MBA/PGDM programs in various managerial disciplines. The business owner needs interested students to know about it. For that, it’s important to reach out to the global and local student community interested in enrolling in the programs. The director of the institute needs to reach out to those targeted student groups to create awareness about the importance of enrolling in the recently launched program.
A recently launched marketing agency is looking ahead to promote its wide range of service packages like digital advertising, SEO marketing, paid campaigns, etc. But the owner wants to enhance the thought process within the targeted audiences with valuable information about his/her business.
A targeted business webinar is the best solution for both of the examples of newbie business setups. By considering the most proven webinar marketing best practices into consideration, you too can generate convertible leads for your business by raising your ROI percentage.
8 Ways Webinars Add Value To Your Business
1. Builds healthy relationships with your clients
Relationship building is the key marketing strategy for reaching out to your potential customers. Online webinar platforms are the best option to establish a strong bond with your visitors. It allows you to educate your clients about any particular service or product that you’re selling. At the same time, the platform helps you to interact with your customers and solve their queries simultaneously. If they find your communication strategy convincing, it won’t take much time for you to generate potential leads. If it’s the students you want to reach out to make them aware of a newly launched educational program you can waive off the registration fees. By offering a free webinar with certificates you can boost the morale of the students attending it.
It’s easy to invite your targeted audiences by addressing them with email marketing invitations, polls surveys, social media promotions, etc to grab their attention easily nowadays.
2. Enhances the business value
A webinar enhances the value of your business to your potential customers. By keeping your targeted audiences busy for hours you can expect certain profitable outcomes from it. You might find your audiences showing curiosity to know ‘why’ ‘what’ and ‘how’ related queries associated with your business. If that happens you can consider the webinar has successfully convinced your audiences to think about your business that stands alone from the rest.
3. Widening your business reach
One of the greatest benefits of conducting a webinar is, it increases your business reach, by breaking down the geophysical boundaries. A virtual webinar allows you to connect and communicate with your local and global audiences without discrimination. That enhances your scope to penetrate multiple markets where you can expect maximum scopes to generate convertible leads. If it’s an educational business you’re associated with, such free online webinars with certificates attract potential candidates from overseas to enroll in any of your newly launched educational programs. If they find it interesting, you can find a significant increase in the number of applicants generated.
4. Ample Ways To Host a Webinar From the Available Types
There are multiple ways of hosting webinars from multiple types of webinar formats available. Some of the popular webinar format types available in the market has been shared below-
- Thought leadership events
- Training seminars
- Virtual conferences
- Breakout sessions
- Product Demos, etc.
All of these webinar format types are quite competitive for diverse lead generation techniques. If your business caters to the educational sector related to an MBA, managerial or a corporate soft-skill based training program, training seminars and thought leadership events can be quite impactful too. This type of free webinar with certificates in India is a commonly used webinar format for those businesses which are associated with the education sector. Whereas the virtual conference format based webinars are impactful for conducting corporate meetings and operational process based discussions. As a business owner, you can try and fit yourself within any of these available webinar formats that leverage your business.
5. Leveraging The Social Media Marketing
It’s difficult to deny the importance of social media marketing these days. Webinars also leverage your social media marketing performances in various ways. A suitable type of webinar can help you to run a live podcast, followed by a virtual conference, etc. to promote your brand value in popular social media sites like Facebook, LinkedIn, etc. Such webinars can either be paid or free. You can choose any one amongst those that fit your budget and start promoting your brand. By preferring a social media marketing webinar for your business you can inform your targeted visitors about the unique selling points of your services or products. It takes less time than other traditional forms of social media marketing practices to enhance the brand value of your business.
6. Generating New Leads From Existing Ones
One of the key reasons why customers often lose interest in a particular business is poor after-sale interactions. Webinars have broken down those malpractices associated with performance-based marketing by creating a long-term relationship with your valuable customer base. The valuable information provided in a webinar that convinced a visitor to buy your product or hire your service might help the same buyer to convert into a seasoned customer for your business after a certain point in time. These seasoned buyers can refer your business to others who might take interest in your webinar session. That eventually leads you to utilize the existing leads for generating new leads for your webinar session. If they are convinced just like the seasoned customers, you can generate fresh leads from the existing ones.
7. Adding leverage to affiliate marketing practices
Webinars are the best marketing tools for adding value to your affiliate marketing practices. If your business is associated with affiliate marketing, you can either choose the popular versions of webinar platforms free or paid ones to add some of these leverages shared below-
- Answers to the commonly raised queries about the products and services offered by your business.
- Bolsters your relationship with the targeted audiences.
- Communicate with your associate affiliate businesses by informing them about performance-driven strategic marketing campaigns, etc.
By conducting webinars you can publish the webinar statistics like earnings per registrant, earnings per attendee or per click based earning, etc. It can be a good way to tempt potential influencer marketers to associate with your business based on a good percentage of commission from you.
8. Reducing your marketing expenses
Webinars are the best way to reduce your marketing expenses. A live event can simply split the marketing expenses into half, that you spend for promoting your products or services. By opting for a physical marketing event, you might have to pay a heavy amount to promote your products and services. Whereas, by preferring a virtual event like a webinar you can curb your unnecessary expenses associated with traditional marketing practices. That’s another purpose of conducting cost-effective webinars for your existing business.
Wrapping it Up!
You must have understood how webinars can leverage your business. Today, it has become an indispensable part of every marketing strategy. However, if you need ROI driven webinar marketing services for your business to find out the best webinar platforms for your business, you may get in touch with a professional marketing agency like SRV Media as well.