The importance of marketing for any business isn’t debatable. However, the benefits of traditional vs digital marketing is an ongoing debate. Choosing between traditional advertising and digital advertising can be a tough decision to make. Check the benefits of digital and traditional marketing below to understand what mode of marketing will work better for you.
What is Traditional Marketing?
Any conventional mode of marketing that has been in use since the onset of advertisements is a part of traditional marketing. It includes television ads, newspaper ads, radio ads, brochures and billboard ads, and ads in magazines.
What is Digital Marketing?
Digital marketing is the type of marketing that came into existence due to the internet. Online marketing platforms include social media, blogs, pop-ups, clickbait links, email ads and much more.
Now that we understand the difference between both traditional and digital marketing, let’s discuss the benefits of digital marketing.
Showcasing ads on the television or newspaper can be expensive. Digital marketing, on the other hand, is affordable for everyone. A study shows, that to reach an audience of 1,000 people, you will need to spend at least $28, whereas on social media you will only be spending $3 for reaching the same number of people. This lower cost helps new and old businesses expand their marketing scope without going bankrupt.
When you utilise traditional media, you may need to wait for weeks or months before your advertising starts showing any results. Online marketing, however, provides you with real-time results so that you can make the required changes in your advertisements if required much faster. Digital marketing allows you to check:
Number of visitors
Active time of the day
Bounce Rates, etc.
All digital marketing companies use these metrics to analyse how a brand is performing and make campaign strategies accordingly.
When it comes creating the brand image of your business, digital marketing is a clear winner. Unlike spending money on reserving a column on a newspaper, you can build an entire website. You can share tips and opinions whenever you want with the help of your blog, or social media pages. With the help of the digital marketing space, you can create a consistent brand image for your company. This is something traditional media cannot do for you.
Traditional media is no longer the only form of advertising that has a higher exposure. Digital ads can reach out to millions. In fact, unlike traditional ads, digital ads can reach to audiences across the world.
Traditional marketing doesn’t allow you to directly interact with your audience. Online marketing, however, allows you to engage with your audience in real time. You answer queries, respond to comments, and talk about your brand with your audience whenever you need to. This requires that you have a team that is constantly monitoring your digital spaces and responding to your audience appropriately.
Due to the nature of digital marketing, your company can get instant publicity. If you don’t, you can access instant results so that you can figure out what isn’t working for you. Comparing traditional and digital marketing is almost unfair in this context because the former can’t give you the kind of scope that digital marketing can.
The basic purpose of access to real-time results and analytics is that you can understand your mistakes and improve upon them quickly. When you can see and understand how your advertising efforts are working, you can take them from bad to good, and good to better. When it comes to traditional media, you will see the results of your marketing efforts so late that your business might have already closed its doors.
If you pay attention while you are online, you will realise that the world has already moved into the digital space. Magazines, banking, newspapers, and even TV channels are all going digital. Due to this rise in digital usage, it only makes sense to invest in digital marketing plans.
If you are looking for online marketing services in India, then partner with an agency like SRV Media. We have extensive knowledge about the digital space and know how to utilise every aspect of digital marketing to bring high conversions and ROI for our clients.