Recently, Twitter shared its daily user base for the first time. It was done to give potential investors and the general public an idea on how Twitter has grown since its inception in 2006. The figures showed that Twitter averaged 126 million daily users in Q4 of 2018, and the numbers are expected to grow in the future. With such a behemoth user base to capitalize, Twitter can be a viable marketing option for brands to build their image, increase their awareness and use quirky content ideas to promote their products.
So, if you are wondering how to leverage this social media platform to build your brand, we are here to help you out. To create a marketing strategy for your Twitter account, it is important to know how it is different from other platforms. Mentioned below is a detailed explanation of this question.
How is Twitter different from other platforms?
Twitter is a unique platform in many respects. Let’s start off with content. Since Twitter is a character limited platform, all tweets are short, concise and to the point. Thus, it perfectly serves users who want to understand a subject matter in a short description.
But Twitter also has an audience for someone who wants to share a lot of information. The user can share it by posting a series of tweets one below the other, known as a thread. The concept has become hugely popular, as a series of short tweets help the user grasp the entire information easily. Moreover, the uniqueness of the story also allows threads to go viral. Furthermore, using hashtags helps tweets reach to a wider audience and helps with brand awareness.
In addition to this, it is easier to have conversations on Twitter as compared to other social media platforms. The chances of replies getting lost in numbers is relatively low. Brands can thus connect with the audience on a more personal level. Plus, Twitter has been divided into niche categories like sports, politics, technologies etc. Therefore, it has become easier for brands to pick their target audience and push their content accordingly.
Now that we have learned how Twitter is different from other platforms, let’s discuss a few tips that will help you excel in Twitter marketing.
1. Your Twitter profile should be easy to find
Your brand can be impactful on Twitter only if your audience can easily find your profile. Here are a few quick tips for choosing the right Twitter handle – pick a name which is short, character-free, related to the brand and easy-to-remember. For example, Nike’s Twitter handle is @Nike. A handle like that has the following advantages –
Users can find the page through their brand name.
Easy to tag, leading to more user interactions.
Won’t take up many characters in a tweet.
In addition to a crisp handle, upload a profile picture and header with the correct dimensions. The profile picture should be your logo, and the header image should reflect what your brand stands for. It adds to the overall brand appeal of the account, which your audience might love. The profile will also need a short but informative bio. It should tell your users what your brand is all about. Let’s retake Nike’s example. With their tagline ‘Just Do It’ also being their Twitter bio, it strategically adds value to their brand awareness, as users can find Nike just by typing these three words!
Also, their tagline, globally, is known to be motivating. Using it in their Twitter bio gives the impression that Nike’s content strategy has much more variety than just advertising their products. It could be documenting the journey of an athlete, motivating people to pursue their dreams, etc.
Keep these tips in mind, and your profile will rank among the popular ones.
2. Learn the use of #hashtags
Since Twitter is a character limited platform, it’s important to use minimal but appropriate hashtags. The primary purpose of the hashtag is to give tweets an impetus to reach a wider audience and garner many impressions. You can aid the purpose by using a unique hashtag, which might help the tweet become a major talking point. Especially for an upcoming brand, a catchy hashtag may boost their Twitter presence organically.
3. Engage with the audience
User interactions can be used to measure the performance of a twitter account. A higher user interaction would mean that the content is resonating well with the audience. But, it is equally important that a brand also engages with its audience. It will let the audience know that you are grateful for their brand support.
To interact with the audience on Twitter a brand could reply to tweets with funny gifs or memes, conduct polls, and answer questions.
4. Post videos on Twitter
According to a study by business.twitter.com, tweets with video attract 10X more engagements than tweets without video. It is because videos show an engaging story which elicits different emotions from the audience. Posting video content might change the perception of your brand for the better. If it’s good, your audience will share and re-watch it. Ensuring your videos have a longer life-span.
Increase your followers with Twitter Ads
In case your account needs to increase its followers in a short span of time, Twitter Ads is a very handy tool for you. It will promote your tweets as ads to boost followers, improve brand engagement and increase your brand’s influence.
These are a few tips that will help with your Twitter marketing efforts. Your increased presence on this platform will directly result in your business growth. In case you need professional help with the implementation of these tips, you can approach SRV Media, one of India’s finest social media marketing companies. Our result oriented team is experienced in creating marketing strategies that will not only improve your Twitter presence but also bolster your brand awareness.