Step 1: Understand Your Objectives
We take the time to understand your objectives before we take the next step.
Media Buying Agencies always work with a plan which is formed with a Data-Driven Approach towards effective Goal Achievement. Based on these goals, they book Spaces and Time Slots for different campaigns with different objectives with the most relevant Ad Publishers at the most optimal price.
"Basically, Media buying is referred to as display advertising. It is when a creative is placed on a website, network of websites, or an advertising network for the purpose of driving traffic or increasing brand awareness.
To be descriptive, Media Buying is the process designed to ensure that your target audience actually sees your ad. Media buying is considered a paid aspect of your marketing plan as you are required to purchase a space to showcase these ads. It involves purchasing desirable spaces and time slots so that you can reach your target market and various media outlets. These outlets can include newspapers, television slots, magazines, radio, and online banner ads."
Suppose you have found a company and now you want to promote your company/services in the digital space. You’ll have to tap that space/website/placement where your target audience is the most relevant. Media Buying lets you leverage that space over the internet. Thus leading to effective Branding or Performance Marketing based on the campaign objective.
Digital Media Buying is basically buying spaces and booking time slots in the digital space for your ads to be visible to your target audience on the digital devices such as desktops, laptops, smartphones, tablets, televisions and more. This process leads to buying online traffic from different websites or networks and monetize it by promoting offers from direct advertisers or networks which pay you to do that.
The agencies that provide Media Buying services work with a Data-Driven Approach for planning the campaign and its execution. The agencies work towards goal achievement by selecting the most optimal space and time slots for a campaign in the digital space.