content marketing srvmedia

Media Buying

In this noisy world of online advertising, it can be challenging to find the right publisher and platform to reach your target audience. With multiple layers of complexities, media buying can seem daunting. However, our team of experts have years of experience in digital media buying and have access to various top media buying tools. Together, these help us in finding the right publisher for your business.

We have worked with over 40 clients and have managed their media buying across top publishers.

How Do We Work?

  • Step 1: Understand Your Objectives

    We take the time to understand your objectives before we take the next step.

  • Step 2: Understand Target Audience

    Understanding who your target audiences are is the first step to a successful media buying plan.

  • Step 3: Utilize Media Buying Tools

    With tools like ComScore, DV360, and more, we gain insights on your audience such as age group, time spent on a particular website, etc.

  • Step 4: Offer you the best deal

    We take care of negotiating with the selected publishers and ensuring that you get the best deal in the market.

  • Step 5: Maintain transparency with you

    We pride ourselves on our transparent reports ensuring that all parties involved are on the same page.



How do Media Buying agencies work?

Media Buying Agencies always work with a plan which is formed with a Data-Driven Approach towards effective Goal Achievement. Based on these goals, they book Spaces and Time Slots for different campaigns with different objectives with the most relevant Ad Publishers at the most optimal price.

What is Media Buying?

"Basically, Media buying is referred to as display advertising. It is when a creative is placed on a website, network of websites, or an advertising network for the purpose of driving traffic or increasing brand awareness.
To be descriptive, Media Buying is the process designed to ensure that your target audience actually sees your ad. Media buying is considered a paid aspect of your marketing plan as you are required to purchase a space to showcase these ads. It involves purchasing desirable spaces and time slots so that you can reach your target market and various media outlets. These outlets can include newspapers, television slots, magazines, radio, and online banner ads."

How is Media Buying helpful?

Suppose you have found a company and now you want to promote your company/services in the digital space. You’ll have to tap that space/website/placement where your target audience is the most relevant. Media Buying lets you leverage that space over the internet. Thus leading to effective Branding or Performance Marketing based on the campaign objective.

What is digital media buying?

Digital Media Buying is basically buying spaces and booking time slots in the digital space for your ads to be visible to your target audience on the digital devices such as desktops, laptops, smartphones, tablets, televisions and more. This process leads to buying online traffic from different websites or networks and monetize it by promoting offers from direct advertisers or networks which pay you to do that.

How do agencies provide digital media buying & planning services?

The agencies that provide Media Buying services work with a Data-Driven Approach for planning the campaign and its execution. The agencies work towards goal achievement by selecting the most optimal space and time slots for a campaign in the digital space.