December 2, 2020
With the coronavirus spreading rapidly across Asia, Europe, the Middle East and the United States, countries had to take swift and decisive actions to mitigate the development of a full-blown pandemic
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November 25, 2020
The sudden transformation in the global education system in this 21st century has been brought about by a virus.
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September 29, 2020
Are you a person with a flair for creative expression? Do you tend to think out of the box and enjoy expressing through creative content?
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September 28, 2020
The outbreak of COVID-19 has brought the world to a standstill. While people across the globe are having to stay indoors to curb the spread of the virus, they are finding different ways to engage themselves and stay on top of their game. Amid this lockdown, the one industry that has witnessed prolific growth is the media industry.
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September 7, 2020
The silver lining amidst the COVID-19 pandemic is that the digital transformation has accelerated and this paradigm shift is not only confined to a few industries but across encompassing the education sector.
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August 13, 2020
Vinay Babani, VP - Marketing, SRV Media, provides several helpful pointers to help marketers be Atma Nirbhar in organising, planning and executing their strategy for becoming vocal about their local brands and taking it to the next level.
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August 07, 2020
People happen to share great content which will widen your audience to a whole new universe of potential fans, friends, and customers.
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August 07, 2020
Don’t rely only on push marketing activities during admissions season rather formulate 360 marketing strategies for the entire year.
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July 30, 2020
In today’s digital world, brand value is as good as its advertising. The concept of “word of mouth” has changed to reading reviews online, comparing online ratings and gauging the online presence of a brand. The education industry is not very different in this aspect.
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July 29, 2020
The digital landscape in India is undergoing a sea change. Clients are seeking digital marketing services that can put their institutions in the spotlight.
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June 20, 2020
The future of SEO is in recognizing the user’s intent and the deeper layers of wants and desires that drive their behaviour.With the advent of technology and social media, a consumer’s journey in indulging in online content has become very complicated. The overall process of marketing services to the designated target audience has undergone a massive transformation.
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June 18, 2020
In a decade renowned for ushering prominent changes in technology, the advent of social media changed the face of communication. It began as a concept of fun but essentially became an indispensable part of our lives. Recognising its importance, industries understood the business value that social media brought with its popularity, and thus embraced the idea with open arms.
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June 07, 2020
Branding is an integral part of taking your business from the local level to the global market.No matter if you are leading a products company or a services firm, brand development is an important part of your business, just as important as day-to-day employee productivity. In today’s environment of strong competition on every front for everyone, creating a strong brand persona is the only way for standing out.
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June 02, 2020
The beauty of web presence is that it lends brand visibility, recognition and credibility to your organization.
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May 15, 2020
Pune (Maharashtra) [India], May 15 (ANI/Digpu): As India valiantly fights the global unprecedented crisis, SRV Media, a Pune based digital marketing company is leaving no stone unturned for its employees and clients to help them navigate through the COVID -19 storm.
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May 15, 2020
In order to cope with the mounting stress levels of the employees during their work from home, the company is proactively hustling with employee engagement programmes along with training sessions to up-skill the employees.
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May 15, 2020
Pune (Maharashtra) [India], May 15 (ANI/Digpu): As India valiantly fights the global unprecedented crisis, SRV Media, a Pune based digital marketing company is leaving no stone unturned for its employees and clients to help them navigate through the COVID -19 storm.
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Mar 23, 2020
”We all know that the worst hit industry is tourism. But there are other sectors too that are impacted by this pandemic including Export-Import, BFSI, and Real Estate. In my opinion, currently, event management is suffering the most (next to tourism, yes) given the fact that most events are being cancelled or postponed. IPL 2020 and UEFA Euro 2020 have been postponed while Milan Fashion Week has been capped off.
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Mar 12, 2020
Public Relations (PR) is one of the most important elements of marketing and communication when it comes to branding. Whether it is a product, company or an idea, its features, benefits and/or message needs to be communicated to the public
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Mar 11, 2020
With several schools, colleges and universities mushrooming at a rapid pace these days, it has become imperative for educational institutes to differentiate their brand in the market, keep competition at bay and establish themselves as a leader in the sector.
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Jan 14, 2020
Education is a rapidly changing industry, and social media plays a vital role in its round the clock transformation. Establishments and institutes everywhere are now utilizing the power of digital platforms to enhance their reach, to expand their growth, and to meet their goals.
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Jan 25, 2020
Social Media is no more just about fun, but also about easy access to learning resources and experts from various industries – all cost-effective! Here are 7 ways social media is helping education today.
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Aug 30, 2019
Vikram Kumar, an engineer, analytics expert, entrepreneur, co-founder and managing director of SRV media, digital media marketing agency, says success is about identifying opportunities, making optimum use of them and ensuring constant improvement in oneself and the working ecosystem. He talks about his alma mater and how it shaped his career and life.
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July 20, 2019
It’s common knowledge by now that the internet has taken over the business landscape. For a business to survive in a space as vast as the internet, it’s vital that they can draw the right audience towards their brand. The most cost-effective method to attract the right audience is online promotion.
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July 15, 2019
It's common knowledge by now that the internet has taken over the business landscape. For a business to survive in a space as vast as the internet, it's vital that they can draw the right audience towards their brand. The most cost-effective method to attract the right audience is online promotion.
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July 04, 2019
In today’s times, Digital Marketing tools like Google Analytics enable us to trace the rate of conversion on each page of the website. There are also platforms like Google AdWords and Facebook Ads enable us to bid for the sales and leads. Hence, many a time, the importance and value of branding are overlooked or forgotten by marketers.
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June 30, 2019
Traditionally, the admission process of educational institutes is conducted offline. Whenever the admissions cycle begins, institutes take a number of steps to spread a word about it. They put advertisements in the newspapers, make television commercials, distribute brochures and send out letters in the postal mail. They also display the information on their institute premises and entertain queries from the walk-ins.
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May 27, 2019
India is the fastest growing economy in the world. Business-friendly policies, rapid urbanization, rise in purchasing power and creation of smart cities are some factors that are contributing to India’s growth.
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May 12, 2019
If you are running a startup or small business or a Brand, it could be quite difficult to choose a Payment Gateway for your eCommerce store. Therefore our eCommerce experts at BrandLoom Consulting set down to identify the top 10 Best Payment gateways in India. So here is a list of the best online payment gateways curated by our team based on their experience.
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May 10, 2019
Let’s go back to the year 1994, a major turning point in the history of the digital arena. Netscape, the first successful mass-market browser was released. In the next 2 years that followed, the number of people using the internet increased from 16 million to 70 million. Seeing the immense scope that the internet brought with itself, search engines like Yahoo! and Google, and social media platforms like Orkut and Facebook started entering the digital space.
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Apr 14, 2019
Instamojo is the Best payment gateways in India, it allows you more than over 2,20,000 small businesses in India and this is one of the largest multi payments gateways in India. The best thing in this is that it just takes 2 mins to set up and it’s free for you.
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Apr 3, 2019
The digital payments solutions are undergoing substantial changes with the integration of all payment application methods and use of technologies such as Artificial Intelligence (AI) and Machine Learning (ML). The possible benefits of automation in payments are creating new products and service offerings, empowering customers with digital technologies and boosting profitability. Companies coming in FinTech domain are startups established with the purpose of disrupting essential financial systems and corporations.
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May 7, 2018
At this juncture when eCommerce is literally flooding the market, it is really important to know about the best payment gateways in India. This whole article would portray the features, pros, and cons of every popular payment gateway. It is always important to compare the services across the platforms and technologies. Some of the popular parameters are Annual Maintenance Charge, Setup cost, Settlement Days, Transaction Discount Rate, CMS or Content Management Services. We have covered each of these parameters while compiling the list.
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April 01, 2019
There is no doubt that Artificial Intelligence (AI) is the future of technology and the world. Whether it is Google navigation apps, automated emails from your bank or customer service chatbots, each of these are fine examples of how AI is transforming the way customers transact and businesses operate. With every industry, right from banking and finance to transport and logistics leveraging AI to its benefit, the payment gateway industry is not far behind.
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February 28, 2019
Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital platforms. The rise of digital marketing has a lot to do with the rise of social platforms and search engines like Facebook and Google respectively. Today, an organization that is not leveraging the Internet is losing out of a major chunk of its target audience. Having said that, it’s also important that like any marketing effort your digital marketing effort is also backed by sound strategy.
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JAN 22 2019
An advertisement for a men’s shaving razor should hardly have made global headlines but that is exactly what Gillette managed with its new commercial, targeting the concept of ‘toxic masculinity’.
But what should ideally have been lauded as a revolutionary step in the wake of the MeToo movement, was instead criticised as a PR stunt that paints all men with a broad brush. Twitterati, in particular, have been stinging in their criticism with many vouching to boycott the company’s products.
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February 3, 2019
When it comes to online business, reliability is crucial. The primary focus of the business is to find a credible payment gateway because no customer wants to face any error during their purchase.
Setting up an online business is easy and quick but the difficult part is to manage and execute the business without any technological glitch. The business should have detailed knowledge about the trending technologies and secure payment gateway option in order to make a good profit and run the business smoothly.
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December 17, 2018
You have finally landed your dream job, and it is time to bid the current organisation a farewell. You have prepared yourself, spoken to the boss, and sent out the mail with the letter of resignation. And now it is time to wait out your notice period.
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December, 14 2018
It is estimated that by 2020, for every person on earth, 1.7 MB of data will be created … every second..
The focus of every business has always been consumers. But today, the way consumers interact with businesses has evolved drastically. The reason behind this is ‘Digital Revolution’ and how everyone is consuming digital space day in and out.
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December 10, 2018
The day-to-day growing use of technology has forced the universities to change their traditional ways of teaching and learning, observes Rohit Prasad, Co-founder and Director, SRV Media Easebuzz.
The world has been witnessing a digital revolution since the middle of the last century. We are now standing on the edge of the Fourth Industrial Revolution that will further alter the way we live and work. According to the World Economic Forum, this industrial revolution will blur the lines between the physical, digital, and biological sphere. Sure enough, dramatic changes have been taking place all around us and the education industry is no stranger to this.
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December 4, 2018
The digital world is constantly evolving. The growth of technology and devices along with the advent of mobile phones and social media has totally reshaped the lives of people. Technology is present in all spheres of people’s lives- information, shopping, banking, communication, the list is endless. Thanks to technology, the world has become a smaller and a more accessible place.
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October 29, 2018
Many rich and famous personalities admit to bouts of self-doubt. From Lady Gaga to Amir Khan, from Mark Zuckerberg to Serena Williams, all have admitted to feelings of self-doubt at some point or the other in their lives.
So, when you feel that you are not doing enough, or feel like you might be sidetracked for someone better at work, these self-doubts could actually be good for you, if you turn them into opportunities.
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November 29, 2018
You see a post inviting application to your dream job, and you rush to send in your resume. But alas, your resume does not fulfill all that the job requires. You know you would be great in that position, you have all the necessary skills. Just not enough on your resume.
Whether you are changing careers or a new graduate with no internships under your belt, what can you actually put on your resume that makes you look as qualified as possible?
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November 27, 2018
You are bound to face a lot of questions when you sit for an interview, and while you may be really prepared, the one question a lot of us don’t pay enough attention to is the one that can give your potential employer the much-needed details about you.
The question is – “Tell me about yourself.”
So how do you answer this without sounding as if you are waiting to spill out every detail of your family and personal life, or coming across as too prudish to share anything?
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November 25, 2018
Competition is an intrinsic part of any workplace, more so, when you are climbing the corporate ladder. But this competition can be good for you if it is healthy. As long as all the colleagues are playing by the rules, and concentrating on their own game, without stealing ideas or pointing fingers, healthy competition can actually work to improve your performance.
Here are some things you can do when you are working with a very competitive colleague.
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November 20, 2018
It’s quite possible that you know someone who has at least one tattoo that you know of. Or maybe you’ve seen someone at your current or previous workplace who wore a tattoo to work.
However, if you’re thinking of shifting jobs, or if you are getting ready to apply for your first job ever, and also have a love of getting inked, the thought of whether or not having a tattoo can cause problems in your work interview could be something that bothers you.
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November 5, 2018
Humans have communicated and interacted amongst themselves since the beginning of time. But, with the passage of time, the mediums of communication have evolved. Due to the advent of technology and internet, all of us have become digital consumers. Even the way that businesses interact with their consumers keeps evolving at lightning speed. Today, the channels of communication between businesses and their customers have become digitised.
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October 13, 2018
Pune : SRV Media, which is a 360 degree end to end digital solution provider, was awarded with the prestigious "Brand Leadership Award" at The Pune Best Brand Award ceremony in Pune.
The Awards were held to foster marketing awareness in the professional community and inspire aspirations to achieve marketing excellence.
SRV Media was recognized by the juries for outstanding brand building & marketing strategies for extraordinary success from innovative and effective marketing practices. The Award was not only based on financial valuation, but by consumer preferences also.
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October 13, 2018
Pune : SRV Media, which is a 360 degree end to end digital solution provider, was awarded with the prestigious “Brand Leadership Award” at The Pune Best Brand Award ceremony in Pune.
The Awards were held to foster marketing awareness in the professional community and inspire aspirations to achieve marketing excellence.
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October 12, 2018
The Awards were held to foster marketing awareness in the professional community and inspire aspirations to achieve marketing excellence.
SRV Media was recognized by the juries for outstanding brand building & marketing strategies for extraordinary success from innovative and effective marketing practices. The Award was not only based on financial valuation, but by consumer preferences also.
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October 11, 2018
We all have those days in office when we are going about our daily business, and out of nowhere, you are hit by an angry mail. You get a notification, you open the mail innocently, expecting the usual, but it turns out to be a stinker, with your boss and whole team marked in cc’.
Obviously, the person sending it was in a foul mood. While they could use other means like WhatsApp or text messaging to vent their anger, the use of the email means taking a professional route to express anger. And when you know you don’t deserve it, it can be unnerving.
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October 4, 2018
Have you ever faced the frustration when they expect you to have work experience as a beginner? They send out an advertisement calling for freshers, you apply with hope, and then during the interview, you are disillusioned as they expect you to have two years of work experience. It is like the chicken or hen conundrum.
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OCTOBER 8, 2018
The quote by Richard Stallman rightly fits the induction of technology into Education which reads, “Sharing is good, and with digital technology, Sharing is Easy Indeed”.
Digital technology is a way to make things done in an easier and smarter way, which is the need of the hour. Let’s take a look at how embracing the digital technology can help students, teachers and the entire education industry.
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September 19, 2018
In today’s world, for a business to be successful, it has to be present over a large number of digital avenues to connect with a diverse audience. You may say, ‘okay, I already have a website and a Facebook page!’ which is good, but it is not really enough. There are so many other platforms a business needs to focus on, depending upon the type of services or products they offer, and connect with the target audience where they spend the most of their time.
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September 10, 2018
In today’s world, for a business to be successful, it has to be present over a large number of digital avenues to connect with a diverse audience. You may say, ‘okay, I already have a website and a Facebook page!’ which is good, but it is not really enough. There are so many other platforms a business needs to focus on, depending upon the type of services or products they offer, and connect with the target audience where they spend the most of their time.
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AUGUST 24, 2018
Sometimes extra-time compensations and commendations are not enough to make people feel better about working long hours on a Friday. Your friends are out partying. Some of them have returned home early to pack for a trip over the weekend. Some are cozying up to spend time with their partners. And you are stuck at work with a grumpy set of colleagues because you have a deadline coming up. This can be a frustrating end to a gruelling work week.
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AUGUST 17, 2018
Sometimes extra-time compensations and commendations are not enough to make people feel better about working long hours on a Friday. Your friends are out partying. Some of them have returned home early to pack for a trip over the weekend. Some are cozying up to spend time with their partners. And you are stuck at work with a grumpy set of colleagues because you have a deadline coming up. This can be a frustrating end to a gruelling work week.
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AUGUST 4, 2018
Though many of say ‘Thank You’ very often, sometimes out of habit, a deliberate note of gratitude can make wonders at work.
According to a new study out of the Booth Business School at the University of Chicago, researchers say that although most people find the practice of writing a thank-you to be awkward, the people who receive them are far more appreciative than the note-maker might ever have thought.
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JULY 30, 2018
Our society, today, is driven by digital technology. Digital has affected all aspects of our personal lives. The common example is how the whole population is glued to the smartphones, apparently unable to do the day-to-day activities without it. And this personal trend has largely changed the way businesses work.
Digital has perhaps changed business forever. Companies are quickly embracing digital technologies to make sure they lose no business to the competition. Digital mediums have an immense influence on people’s work, buying behavior, life habits, and interactions with brands.
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JULY 24, 2018
Merchants are today all eyeing up expansion and want to grow at a faster pace. However, the most important thing they need in this competitive and dynamic landscape is -a payment gateway – that can either refrain from their development or propel them to expand their business.
For businesses looking to scale fast, the hunt is for the payment gateway provider that adopts technological advances and puts them to the best use for the businesses and their customers.
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JULY 24, 2018
Businesses, in this digital era, have become highly competitive. Marketing departments within the company and other outside agencies are trying everything under the sun to get more traffic, leads, and customers. But with such a huge internet presence, it is quite challenging to stand out amongst similar players in the market.
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JULY 16, 2018
SRV Media was founded by Rohit Prasad and Vikram Kumar in 2011, with zero external financial assistance. The duo launched SRV with the aim of delivering comprehensive digital solutions to optimize business performance across a diverse category of industries. Over the past five years, they have expanded to serve 120 clients with a team of more than 65 focused digital marketing professionals. They boast of a 99.9% client retention rate today.
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JUNE 29, 2018
Gone are the days when students could only know about the colleges through TV and radio commercials, pamphlets, phone calls, snail mails (letters), and through in-person visits.
Today, technology has profoundly changed the way candidates and institutes seek out and select each other. Thanks to the Internet, students have loads of information available in a click.
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June 25, 2018
With the thought of bringing a change in the digital space and creating valuable products and services, two management students Rohit Prasad and Vikram Kumar co-founded SRV Media.
It started with the aim to work towards industry wide digital solutions that create business impact and drive organizational performance. The company was started in 2011 with no seed funding. It was started with the aim to work towards industry wide digital solutions that create business impact and drive organizational performance.
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June 6, 2018
With the market becoming complex and consumers becoming increasingly picky about their experiences with the products or services, marketers have to create personalized messages to gain competitive advantage — and that requires data.
Marketers are more focused than ever on using insights backed by data to better understand their customers and data-driven marketing is the only way forward. Not only it helps in creating experiences that customers love, but also in interpreting data to forecast future behaviors and make marketing decisions in real-time.
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June 1, 2018
We are well into the second quarter of 2018, and you’ve probably gotten the idea from different online magazines, career websites and other channels about digital marketing going to grow big and creating millions of jobs in the next two years!
Digital marketing skills are in serious demand and the skills gap is broadening, the job market is on the up as companies are putting more emphasis on digital marketing than ever before.
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May 24, 2018
Rohit Prasad and Vikram Kumar, both aged 34, are not just best buddies and business partners but they have so much in common that makes their bond inextricable.
Both come from a middle-class background, were ambitious from their academic days, and wanted to start something of their own. They met at Symbiosis Centre for Information Technology (SCIT) in Pune, where both did their MBA.
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May 22, 2018
It is no secret that the payment industry today is growing at a rapid pace. As consumer behavior changes, payment gateways need to continuously introduce new and dynamic features to keep up with the consumer expectations. Today “selling only payment gateway” does not work. Customers need value added services.
The payments industry is transforming big in 2018. The competition among payment channels is intensifying and smart payment solution providers are taking drastic measures to provide value added services. The modern way of money transfer is payment apps, because of its obvious benefits.
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May 21, 2018
Today, competition in the market is fierce, and it’s getting harder than ever for marketers to bring in new customers. Digital technologies are helping businesses stay in the race. It encourages the use of online marketing strategies over traditional magazines or newspaper ads or billboards, thus improving the chances of success.
Digital marketing is way more quantitative than conventional marketing ever could be. The online channels used for marketing produce complete data that is needed to optimize online campaigns on the go.
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May 21, 2018
PUNE: Symbiosis International (Deemed University) has started an entrepreneurship and innovation centre to convert ideas into businesses. A grant of Rs20 crore from the Department of Science and Technology (DST) has been approved for the centre and five start-ups have been set up at the technology business incubator.
Apart from Symbiosis students, the incubator will also be open for outsiders who have an idea but no infrastructure to take it forward. The centre already has 16 business proposals in the pipeline awaiting clearance.
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May 20,2018
Digital marketing is a booming career option for the youth in India. If you’re already not integrating digital marketing into your sales and marketing, you’re probably missing out on a large potential for your business.
With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. SRV Media, a Pune-based startup which provides end-to-end digital solution, works towards industry-wide digital solutions that create business impact and drive organisational performance. The company was started by two management students — Rohit Prasad and Vikram Kumar in 2012. It is touted to be the first company in India to do both payment gateway and provide digital marketing services.
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May 17, 2018
Ideas are easy.Implementation is hard'. So true for the start-ups, who start with an extraordinary idea, and then find themselves swamped with common challenges related to raising funds, hiring right people, winning customer's trust, and of course marketing.
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May 2, 2018
Did you know that around 67% millennials and 56% GenXers choose to shop online rather than from a store? (According to Big Commerce:The 19 Ecommerce Trend). They’re looking speed, better convenience, greater value, and most importantly faster checkout. All this has been fueling the growth of digital payment systems greatly.
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April 11, 2018
According to the Darwinian evolutionary theory – only those species survive and grow who adapt to their changing surroundings. Similarly, facts indicate that – akin to the natural world– the ‘survival of the fittest’ in the corporate world comes to those who are well–prepared to change quickly and effectively.
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April 7, 2018
We are publishing an interview of Mr. Rohit Prasad, Co-Founder & Director, SRV MEDIA.
Both, Prasad and Kumar, are engineers and joined the MBA program with a fair amount of corporate experience. Rohit Prasad has worked as a business analyst and Associate Manager in Accenture Technologies for 4 years prior to starting up on his own along with his partner Vikram Kumar. He has done his MBA from symbiosis international university and Bachelor of engineering from North Cap University, Gurgaon. He has also worked with Tata consultancy services as a senior software engineer for 4 years.
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April 5, 2018
Before I start, when did you last check your phone? Or, are you reading this article on your phone itself?
That’s the scope and scale of digital for you!
When we were first introduced to the Internet, emails were the only one way of being in contact with people online.
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April 5, 2018
“If you build it, they will come.” Uh-ha! This line may have worked fine for Kevin Costner in the Field of Dreams but doesn’t work for businesses. If you build it, you have to show up in Search, and then maybe they will come!
That’s what Search Engine Optimization (SEO) is all about – making your business found in the search queries of your customers looking for the products and services you are offering.
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March 21, 2018
The past couple of years have been extremely integral for India with regards to the digitization of practically every industry. Carving a niche for itself, digital marketing has stood out as one of the pioneers of Digital India and has become a booming career option for millennials. In this transformative age, small companies along with large corporations have begun integrating digital marketing into their company culture to craft digital solutions for diverse industries.
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March 20, 2018
What is the idea behind SRV Media?
Back in 2012, both me and my ex Symbiosis roomie, Vikram Kumar, had an idea of launching a technology enabled start-up which could help businesses to grow. We saw major problems start-ups and mid-size companies encountered at each stage to grow, especially in the education sector. Youngsters were rapidly moving into social media and technology during this time. This is where we felt we could bridge the gap by facilitating solutions through which right content could reach out to the right audience and at the right time through digital platforms, using technology.
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March 13, 2018
Easebuzz was launched in 2016 to solve the major problem in the current industry of payment gateway.
An online payment solution which caters exclusively to small and medium sector enterprises is co-founded by Mr. Rohit Prasad, Co-Founder, and Director, and Mr. Vikram Kumar, Co-Founder, and Director. With total transaction sales value of over 100 million in one year, Easebuzz has come out with remarkable figures keeping in mind the competition with giant players it faces.
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Mar 7, 2018
Entrepreneurship is booming in India and it is encouraging more and more companies to venture in to startup businesses to change the face of the future. Startups are also seen as a tool to change the perception of people. Who would have thought that companies like Flipkart and Myntra would grow up into becoming one of the largest e-commerce players in the India Peninsula!!
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December 30, 2016
30th December 2016, the day on which Indian Prime Minister Mr. Narendra Modi launched ‘BHIM’- Bharat Interface for Money. This was a prominent step the nation took in its agenda of becoming a completely cashless economy. BHIM is an app developed by National Payments Corporation of India (NPCI) which is built on the framework of UPI, Unified Payment Interface and it is the game-changer in the financial services sector.
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November 21, 2016
Easebuzz is an online payment solution catering to small and medium sector enterprises. Most of these businesses find it difficult to go online with their business. Many of the freelancers working from home don’t have much IT or technical knowledge and they want an easy and cost-effective solution. We launched “Easebuzz” solving this major problem in the current industry. You can go online on Easebuzz in minutes with just 2 documents. We need your business PAN card and cheque book’s 1st page or Bank statement’s 1st page.
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