Why and How a Company Must Adopt a Data Driven Marketing Strategy

June 6, 2018

With the market becoming complex and consumers becoming increasingly picky about their experiences with the products or services, marketers have to create personalized messages to gain competitive advantage — and that requires data.

Marketers are more focused than ever on using insights backed by data to better understand their customers and data-driven marketing is the only way forward. Not only it helps in creating experiences that customers love, but also in interpreting data to forecast future behaviors and make marketing decisions in real-time.

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Digital Marketing Growth and Career Prospects -By Mr. Rohit Prasad, Co-Founder and Director of SRV Media and EaseBuzz

June 1, 2018

We are well into the second quarter of 2018, and you’ve probably gotten the idea from different online magazines, career websites and other channels about digital marketing going to grow big and creating millions of jobs in the next two years!

Digital marketing skills are in serious demand and the skills gap is broadening, the job market is on the up as companies are putting more emphasis on digital marketing than ever before.

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How Two MBA Graduates Started Up With Rs 50,000 Each and Built A Successful Company

May 24, 2018

Rohit Prasad and Vikram Kumar, both aged 34, are not just best buddies and business partners but they have so much in common that makes their bond inextricable.

Both come from a middle-class background, were ambitious from their academic days, and wanted to start something of their own. They met at Symbiosis Centre for Information Technology (SCIT) in Pune, where both did their MBA.

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Value Added Services That Payment Gateway Apps Should Focus On

May 22, 2018

It is no secret that the payment industry today is growing at a rapid pace. As consumer behavior changes, payment gateways need to continuously introduce new and dynamic features to keep up with the consumer expectations. Today “selling only payment gateway” does not work. Customers need value added services.

The payments industry is transforming big in 2018. The competition among payment channels is intensifying and smart payment solution providers are taking drastic measures to provide value added services. The modern way of money transfer is payment apps, because of its obvious benefits.

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Digital marketing: How is it helping organization in enhancing business

May 21, 2018

Today, competition in the market is fierce, and it’s getting harder than ever for marketers to bring in new customers. Digital technologies are helping businesses stay in the race. It encourages the use of online marketing strategies over traditional magazines or newspaper ads or billboards, thus improving the chances of success.

Digital marketing is way more quantitative than conventional marketing ever could be. The online channels used for marketing produce complete data that is needed to optimize online campaigns on the go.

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Entrepreneurship centre at Symbiosis to boost business ideas

May 21, 2018

PUNE: Symbiosis International (Deemed University) has started an entrepreneurship and innovation centre to convert ideas into businesses. A grant of Rs20 crore from the Department of Science and Technology (DST) has been approved for the centre and five start-ups have been set up at the technology business incubator.

Apart from Symbiosis students, the incubator will also be open for outsiders who have an idea but no infrastructure to take it forward. The centre already has 16 business proposals in the pipeline awaiting clearance.

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Market it digitally

May 20,2018

Digital marketing is a booming career option for the youth in India. If you’re already not integrating digital marketing into your sales and marketing, you’re probably missing out on a large potential for your business.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. SRV Media, a Pune-based startup which provides end-to-end digital solution, works towards industry-wide digital solutions that create business impact and drive organisational performance. The company was started by two management students — Rohit Prasad and Vikram Kumar in 2012. It is touted to be the first company in India to do both payment gateway and provide digital marketing services.

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Evolution Of Payment Gateways In India

May 2, 2018

Did you know that around 67% millennials and 56% GenXers choose to shop online rather than from a store? (According to Big Commerce:The 19 Ecommerce Trend). They’re looking speed, better convenience, greater value, and most importantly faster checkout. All this has been fueling the growth of digital payment systems greatly.

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Need of Digital Marketing Solutions for Quicker Growth

April 11, 2018

According to the Darwinian evolutionary theory – only those species survive and grow who adapt to their changing surroundings. Similarly, facts indicate that – akin to the natural world– the ‘survival of the fittest’ in the corporate world comes to those who are well–prepared to change quickly and effectively.

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This Pune Based Startup Provides a 360 Degree Digital Marketing Along With Payment Solutions

April 7, 2018

We are publishing an interview of Mr. Rohit Prasad, Co-Founder & Director, SRV MEDIA.

Both, Prasad and Kumar, are engineers and joined the MBA program with a fair amount of corporate experience. Rohit Prasad has worked as a business analyst and Associate Manager in Accenture Technologies for 4 years prior to starting up on his own along with his partner Vikram Kumar. He has done his MBA from symbiosis international university and Bachelor of engineering from North Cap University, Gurgaon. He has also worked with Tata consultancy services as a senior software engineer for 4 years.

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Digital Marketing: A Great Career For The Tech-Savvy In India

April 5, 2018

Before I start, when did you last check your phone? Or, are you reading this article on your phone itself?

That’s the scope and scale of digital for you!

When we were first introduced to the Internet, emails were the only one way of being in contact with people online.

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Where Is SEO Headed In The Future?

April 5, 2018

“If you build it, they will come.” Uh-ha! This line may have worked fine for Kevin Costner in the Field of Dreams but doesn’t work for businesses. If you build it, you have to show up in Search, and then maybe they will come!

That’s what Search Engine Optimization (SEO) is all about – making your business found in the search queries of your customers looking for the products and services you are offering.

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SRV Media – Making Digital Marketing Easy

March 21, 2018

The past couple of years have been extremely integral for India with regards to the digitization of practically every industry. Carving a niche for itself, digital marketing has stood out as one of the pioneers of Digital India and has become a booming career option for millennials. In this transformative age, small companies along with large corporations have begun integrating digital marketing into their company culture to craft digital solutions for diverse industries.

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Scaling Businesses Through Digital Solutions

March 20, 2018

What is the idea behind SRV Media?

Back in 2012, both me and my ex Symbiosis roomie, Vikram Kumar, had an idea of launching a technology enabled start-up which could help businesses to grow. We saw major problems start-ups and mid-size companies encountered at each stage to grow, especially in the education sector. Youngsters were rapidly moving into social media and technology during this time. This is where we felt we could bridge the gap by facilitating solutions through which right content could reach out to the right audience and at the right time through digital platforms, using technology.

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Easebuzz Brings Easy Payment Solution For SME’s

March 13, 2018

Easebuzz was launched in 2016 to solve the major problem in the current industry of payment gateway.

An online payment solution which caters exclusively to small and medium sector enterprises is co-founded by Mr. Rohit Prasad, Co-Founder, and Director, and Mr. Vikram Kumar, Co-Founder, and Director. With total transaction sales value of over 100 million in one year, Easebuzz has come out with remarkable figures keeping in mind the competition with giant players it faces.

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The Journey of SRV Media: a mark in the digital world

Mar 7, 2018

Entrepreneurship is booming in India and it is encouraging more and more companies to venture in to startup businesses to change the face of the future. Startups are also seen as a tool to change the perception of people. Who would have thought that companies like Flipkart and Myntra would grow up into becoming one of the largest e-commerce players in the India Peninsula!!

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Unified Payment Interface- The Future of Indian Finance Ecosystem

December 30, 2016

30th December 2016, the day on which Indian Prime Minister Mr. Narendra Modi launched ‘BHIM’- Bharat Interface for Money. This was a prominent step the nation took in its agenda of becoming a completely cashless economy. BHIM is an app developed by National Payments Corporation of India (NPCI) which is built on the framework of UPI, Unified Payment Interface and it is the game-changer in the financial services sector.

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Easebuzz – An easy way to go online with your business.

November 21, 2016

Easebuzz is an online payment solution catering to small and medium sector enterprises. Most of these businesses find it difficult to go online with their business. Many of the freelancers working from home don’t have much IT or technical knowledge and they want an easy and cost-effective solution. We launched “Easebuzz” solving this major problem in the current industry. You can go online on Easebuzz in minutes with just 2 documents. We need your business PAN card and cheque book’s 1st page or Bank statement’s 1st page.

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