New ad draws praise, criticism

JAN 22 2019

An advertisement for a men’s shaving razor should hardly have made global headlines but that is exactly what Gillette managed with its new commercial, targeting the concept of ‘toxic masculinity’.

But what should ideally have been lauded as a revolutionary step in the wake of the MeToo movement, was instead criticised as a PR stunt that paints all men with a broad brush. Twitterati, in particular, have been stinging in their criticism with many vouching to boycott the company’s products.

Here's Why SMEs Cannot Afford to Avoid Payment Gateways Any longer

February 3, 2019

When it comes to online business, reliability is crucial. The primary focus of the business is to find a credible payment gateway because no customer wants to face any error during their purchase.

Setting up an online business is easy and quick but the difficult part is to manage and execute the business without any technological glitch. The business should have detailed knowledge about the trending technologies and secure payment gateway option in order to make a good profit and run the business smoothly.

How To Serve Out Your Notice Period Gracefully?

December 17, 2018

You have finally landed your dream job, and it is time to bid the current organisation a farewell. You have prepared yourself, spoken to the boss, and sent out the mail with the letter of resignation. And now it is time to wait out your notice period.

5 ways to understand the digital consumers

December, 14 2018

It is estimated that by 2020, for every person on earth, 1.7 MB of data will be created … every second..

The focus of every business has always been consumers. But today, the way consumers interact with businesses has evolved drastically. The reason behind this is ‘Digital Revolution’ and how everyone is consuming digital space day in and out.

Digital learning disrupting pedagogical processes in universities

December 10, 2018

The day-to-day growing use of technology has forced the universities to change their traditional ways of teaching and learning, observes Rohit Prasad, Co-founder and Director, SRV Media Easebuzz.

The world has been witnessing a digital revolution since the middle of the last century. We are now standing on the edge of the Fourth Industrial Revolution that will further alter the way we live and work. According to the World Economic Forum, this industrial revolution will blur the lines between the physical, digital, and biological sphere. Sure enough, dramatic changes have been taking place all around us and the education industry is no stranger to this.

When is the Right Time to go Digital?

December 4, 2018

The digital world is constantly evolving. The growth of technology and devices along with the advent of mobile phones and social media has totally reshaped the lives of people. Technology is present in all spheres of people’s lives- information, shopping, banking, communication, the list is endless. Thanks to technology, the world has become a smaller and a more accessible place.

Doubting Yourself At Work? It Might Be Good For You

October 29, 2018

Many rich and famous personalities admit to bouts of self-doubt. From Lady Gaga to Amir Khan, from Mark Zuckerberg to Serena Williams, all have admitted to feelings of self-doubt at some point or the other in their lives.

So, when you feel that you are not doing enough, or feel like you might be sidetracked for someone better at work, these self-doubts could actually be good for you, if you turn them into opportunities.

3 Things To Do When Your Resume Lacks The Relevant Work Experience

November 29, 2018

You see a post inviting application to your dream job, and you rush to send in your resume. But alas, your resume does not fulfill all that the job requires. You know you would be great in that position, you have all the necessary skills. Just not enough on your resume.

Whether you are changing careers or a new graduate with no internships under your belt, what can you actually put on your resume that makes you look as qualified as possible?

How To Answer “Tell Me About Yourself” In An Interview

November 27, 2018

You are bound to face a lot of questions when you sit for an interview, and while you may be really prepared, the one question a lot of us don’t pay enough attention to is the one that can give your potential employer the much-needed details about you.

The question is – “Tell me about yourself.”

So how do you answer this without sounding as if you are waiting to spill out every detail of your family and personal life, or coming across as too prudish to share anything?

Here’s How Can Turn A Co-Worker’s Competitiveness To Your Advantage

November 25, 2018

Competition is an intrinsic part of any workplace, more so, when you are climbing the corporate ladder. But this competition can be good for you if it is healthy. As long as all the colleagues are playing by the rules, and concentrating on their own game, without stealing ideas or pointing fingers, healthy competition can actually work to improve your performance.

Here are some things you can do when you are working with a very competitive colleague.

Can Having A Tattoo Interfere With Your Employment?

November 20, 2018

It’s quite possible that you know someone who has at least one tattoo that you know of. Or maybe you’ve seen someone at your current or previous workplace who wore a tattoo to work.

However, if you’re thinking of shifting jobs, or if you are getting ready to apply for your first job ever, and also have a love of getting inked, the thought of whether or not having a tattoo can cause problems in your work interview could be something that bothers you.

3 Ways to Understand Digital Consumers

November 5, 2018

Humans have communicated and interacted amongst themselves since the beginning of time. But, with the passage of time, the mediums of communication have evolved. Due to the advent of technology and internet, all of us have become digital consumers. Even the way that businesses interact with their consumers keeps evolving at lightning speed. Today, the channels of communication between businesses and their customers have become digitised.

SRV Media bags "Brand Leadership Award" at the Pune Best Brand Awards 2018

October 13, 2018

Pune : SRV Media, which is a 360 degree end to end digital solution provider, was awarded with the prestigious "Brand Leadership Award" at The Pune Best Brand Award ceremony in Pune.

The Awards were held to foster marketing awareness in the professional community and inspire aspirations to achieve marketing excellence.

SRV Media was recognized by the juries for outstanding brand building & marketing strategies for extraordinary success from innovative and effective marketing practices. The Award was not only based on financial valuation, but by consumer preferences also.

SRV MEDIA BAGS THE PRESTIGIOUS “BRAND LEADERSHIP AWARD”

October 12, 2018

The Awards were held to foster marketing awareness in the professional community and inspire aspirations to achieve marketing excellence.

SRV Media was recognized by the juries for outstanding brand building & marketing strategies for extraordinary success from innovative and effective marketing practices. The Award was not only based on financial valuation, but by consumer preferences also.

What Do You Do When A Fresher’s Position Requires You To Have Work Experience?

October 4, 2018

Have you ever faced the frustration when they expect you to have work experience as a beginner? They send out an advertisement calling for freshers, you apply with hope, and then during the interview, you are disillusioned as they expect you to have two years of work experience. It is like the chicken or hen conundrum.

Here’s What You Need To Know When You Have To Reschedule A Job Interview

September 19, 2018

In today’s world, for a business to be successful, it has to be present over a large number of digital avenues to connect with a diverse audience. You may say, ‘okay, I already have a website and a Facebook page!’ which is good, but it is not really enough. There are so many other platforms a business needs to focus on, depending upon the type of services or products they offer, and connect with the target audience where they spend the most of their time.

Is Your Shyness Holding You Back? Here’s How You Can Gain Spotlight At Work?

AUGUST 24, 2018

Sometimes extra-time compensations and commendations are not enough to make people feel better about working long hours on a Friday. Your friends are out partying. Some of them have returned home early to pack for a trip over the weekend. Some are cozying up to spend time with their partners. And you are stuck at work with a grumpy set of colleagues because you have a deadline coming up. This can be a frustrating end to a gruelling work week.

How A Simple Thank You Note Can Brighten Up A Work Place?

AUGUST 4, 2018

Though many of say ‘Thank You’ very often, sometimes out of habit, a deliberate note of gratitude can make wonders at work.

According to a new study out of the Booth Business School at the University of Chicago, researchers say that although most people find the practice of writing a thank-you to be awkward, the people who receive them are far more appreciative than the note-maker might ever have thought.

How Payment Gateway Companies Are Exceeding Business Expectations

JULY 24, 2018

Merchants are today all eyeing up expansion and want to grow at a faster pace. However, the most important thing they need in this competitive and dynamic landscape is -a payment gateway – that can either refrain from their development or propel them to expand their business.

For businesses looking to scale fast, the hunt is for the payment gateway provider that adopts technological advances and puts them to the best use for the businesses and their customers.

Pioneering digital solutions in the education business - Vikram from SRV Media bares all!

JULY 16, 2018

SRV Media was founded by Rohit Prasad and Vikram Kumar in 2011, with zero external financial assistance. The duo launched SRV with the aim of delivering comprehensive digital solutions to optimize business performance across a diverse category of industries. Over the past five years, they have expanded to serve 120 clients with a team of more than 65 focused digital marketing professionals. They boast of a 99.9% client retention rate today.

The First and the Only Company in India to provide Payment gateway and digital marketing services

June 25, 2018

With the thought of bringing a change in the digital space and creating valuable products and services, two management students Rohit Prasad and Vikram Kumar co-founded SRV Media.

It started with the aim to work towards industry wide digital solutions that create business impact and drive organizational performance. The company was started in 2011 with no seed funding. It was started with the aim to work towards industry wide digital solutions that create business impact and drive organizational performance.

Why and How a Company Must Adopt a Data Driven Marketing Strategy

June 6, 2018

With the market becoming complex and consumers becoming increasingly picky about their experiences with the products or services, marketers have to create personalized messages to gain competitive advantage — and that requires data.

Marketers are more focused than ever on using insights backed by data to better understand their customers and data-driven marketing is the only way forward. Not only it helps in creating experiences that customers love, but also in interpreting data to forecast future behaviors and make marketing decisions in real-time.

Digital Marketing Growth and Career Prospects -By Mr. Rohit Prasad, Co-Founder and Director of SRV Media and EaseBuzz

June 1, 2018

We are well into the second quarter of 2018, and you’ve probably gotten the idea from different online magazines, career websites and other channels about digital marketing going to grow big and creating millions of jobs in the next two years!

Digital marketing skills are in serious demand and the skills gap is broadening, the job market is on the up as companies are putting more emphasis on digital marketing than ever before.

How Two MBA Graduates Started Up With Rs 50,000 Each and Built A Successful Company

May 24, 2018

Rohit Prasad and Vikram Kumar, both aged 34, are not just best buddies and business partners but they have so much in common that makes their bond inextricable.

Both come from a middle-class background, were ambitious from their academic days, and wanted to start something of their own. They met at Symbiosis Centre for Information Technology (SCIT) in Pune, where both did their MBA.

Value Added Services That Payment Gateway Apps Should Focus On

May 22, 2018

It is no secret that the payment industry today is growing at a rapid pace. As consumer behavior changes, payment gateways need to continuously introduce new and dynamic features to keep up with the consumer expectations. Today “selling only payment gateway” does not work. Customers need value added services.

The payments industry is transforming big in 2018. The competition among payment channels is intensifying and smart payment solution providers are taking drastic measures to provide value added services. The modern way of money transfer is payment apps, because of its obvious benefits.

Digital marketing: How is it helping organization in enhancing business

May 21, 2018

Today, competition in the market is fierce, and it’s getting harder than ever for marketers to bring in new customers. Digital technologies are helping businesses stay in the race. It encourages the use of online marketing strategies over traditional magazines or newspaper ads or billboards, thus improving the chances of success.

Digital marketing is way more quantitative than conventional marketing ever could be. The online channels used for marketing produce complete data that is needed to optimize online campaigns on the go.

Entrepreneurship centre at Symbiosis to boost business ideas

May 21, 2018

PUNE: Symbiosis International (Deemed University) has started an entrepreneurship and innovation centre to convert ideas into businesses. A grant of Rs20 crore from the Department of Science and Technology (DST) has been approved for the centre and five start-ups have been set up at the technology business incubator.

Apart from Symbiosis students, the incubator will also be open for outsiders who have an idea but no infrastructure to take it forward. The centre already has 16 business proposals in the pipeline awaiting clearance.

Market it digitally

May 20,2018

Digital marketing is a booming career option for the youth in India. If you’re already not integrating digital marketing into your sales and marketing, you’re probably missing out on a large potential for your business.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. SRV Media, a Pune-based startup which provides end-to-end digital solution, works towards industry-wide digital solutions that create business impact and drive organisational performance. The company was started by two management students — Rohit Prasad and Vikram Kumar in 2012. It is touted to be the first company in India to do both payment gateway and provide digital marketing services.

How Startups can profit from digital marketing & the future expansion plans

May 17, 2018

Ideas are easy.Implementation is hard'. So true for the start-ups, who start with an extraordinary idea, and then find themselves swamped with common challenges related to raising funds, hiring right people, winning customer's trust, and of course marketing.

Need of Digital Marketing Solutions for Quicker Growth

April 11, 2018

According to the Darwinian evolutionary theory – only those species survive and grow who adapt to their changing surroundings. Similarly, facts indicate that – akin to the natural world– the ‘survival of the fittest’ in the corporate world comes to those who are well–prepared to change quickly and effectively.

This Pune Based Startup Provides a 360 Degree Digital Marketing Along With Payment Solutions

April 7, 2018

We are publishing an interview of Mr. Rohit Prasad, Co-Founder & Director, SRV MEDIA.

Both, Prasad and Kumar, are engineers and joined the MBA program with a fair amount of corporate experience. Rohit Prasad has worked as a business analyst and Associate Manager in Accenture Technologies for 4 years prior to starting up on his own along with his partner Vikram Kumar. He has done his MBA from symbiosis international university and Bachelor of engineering from North Cap University, Gurgaon. He has also worked with Tata consultancy services as a senior software engineer for 4 years.

Digital Marketing: A Great Career For The Tech-Savvy In India

April 5, 2018

Before I start, when did you last check your phone? Or, are you reading this article on your phone itself?

That’s the scope and scale of digital for you!

When we were first introduced to the Internet, emails were the only one way of being in contact with people online.

Easebuzz Brings Easy Payment Solution For SME’s

March 13, 2018

Easebuzz was launched in 2016 to solve the major problem in the current industry of payment gateway.

An online payment solution which caters exclusively to small and medium sector enterprises is co-founded by Mr. Rohit Prasad, Co-Founder, and Director, and Mr. Vikram Kumar, Co-Founder, and Director. With total transaction sales value of over 100 million in one year, Easebuzz has come out with remarkable figures keeping in mind the competition with giant players it faces.

Unified Payment Interface- The Future of Indian Finance Ecosystem

December 30, 2016

30th December 2016, the day on which Indian Prime Minister Mr. Narendra Modi launched ‘BHIM’- Bharat Interface for Money. This was a prominent step the nation took in its agenda of becoming a completely cashless economy. BHIM is an app developed by National Payments Corporation of India (NPCI) which is built on the framework of UPI, Unified Payment Interface and it is the game-changer in the financial services sector.