Google’s search algorithm is the backbone of its search engine and is updated frequently to provide users with the best search results. The updates to the search algorithm in 2022 brought several changes that significantly impacted the ranking of websites. It also affected their visibility in search results.
In this blog, we will go over the major updates made in 2022 and the key takeaways that website owners can use to improve their online presence in the near future.
Google introduced a new ranking signal in 2022; the Page Experience update, to prioritize websites that provide a great user experience. This update considers factors such as mobile-friendliness, security, HTTP server, and no intrusive interstitials to determine the overall user experience. As a result, the Page Experience update rewards websites that provide an optimal user experience and penalize those that don’t.
Key Takeaway: Website owners need to focus on optimizing their website’s mobile-friendliness, security, and HTTP server to ensure a positive user experience. This can be achieved through fast hosting, responsive design, and secure HTTPS encryption.
Though core web vitals are sometimes used interchangeably with page experience, there is a slight difference between them. The search engine updated its core web vitals metric in 2022 to include new loading speed metrics, interactivity, and visual stability. The new metrics measure the website loading speed and strength and help determine the overall user experience. The Core Web Vitals update is designed to reward websites that provide a fast and stable user experience and enhance interactivity. This also helped google to penalize the websites that don’t follow these protocols.
Key Takeaway: Website owners need to monitor their website’s loading speed and stability metrics and make improvements where necessary. This can be achieved through fast hosting, optimized images, and streamlined code.
Google’s BERT algorithm, which stands for Bidirectional Encoder Representations from Transformers, was updated in 2022 to provide a better understanding of the context and meaning of words in a search query. This update helps Google deliver more accurate search results by better understanding the intent behind a search query.
Key Takeaway: Focus on providing high-quality content that accurately reflects the purpose and context of the website. This can be achieved by using keywords, headings, and meta descriptions that accurately describe the content of their website.
In 2022, a local search algorithm was updated by Google to provide more relevant and accurate local search results. This update considers the user’s location, language, and search history to deliver personalized search results pertinent to the user.
Key Takeaway: Work on website optimization for local search by claiming the Google My Business listing, providing accurate and complete business information, and optimizing their website’s content for local keywords.
A Featured Snippets algorithm was updated last year to provide more relevant and accurate answers to users’ questions. This update considers the user’s search query, location, and language to deliver personalized search results that accurately answer the user’s question.
Key Takeaway: Use and update Featured Snippets that are previously leveraged in the website. Provide clear and concise answers to common questions in your business. This can be achieved by using headings, lists, and tables that clearly outline the information.
Google updated its Images algorithm in 2022 to provide more relevant and accurate image search results. This update takes into account the user’s search query, location, and language to deliver personalized search results that accurately reflect the user’s intent.
Key Takeaway: Use descriptive file names, alt tags, and captions in the website’s images for search. This can help improve the visibility of their website in image search results and drive more traffic to their website.
Content quality has been one of the most important factors since the Google search engine’s inception. As a result, a new update to the search engine algorithm was introduced in 2022 that focused on improving the content quality displayed in search results. The update places a greater emphasis on the relevance and usefulness of the content on a website. It is designed to help users find the information they are looking for more easily.
Key Takeaway: To improve your website’s search engine ranking, make sure your content is relevant, useful, and provides value to your target audience. Focus on writing high-quality content that is well-researched and easy to understand.
Google’s Knowledge Graph was updated last year to provide users with more comprehensive information about diverse topics. The update makes it easier for users to find the information they are looking for and provides a more in-depth understanding of the topics they are searching for.
Key Takeaway: To take advantage of the Knowledge Graph update, make sure your website provides comprehensive and accurate information about the topics you cover. Use structured data to provide Google with additional information about your website and the topics you cover.
Artificial Intelligence Update
With the introduction of AI, like everyone else, the search engine has also incorporated technology for better outcomes. The AI algorithm continues evolving and provides users with more relevant and personalized search results. In 2022, Google made several updates to its AI-powered search algorithms to improve the quality of its search results.
Key Takeaway: To stay ahead of the curve, keep an eye on developments in artificial intelligence and how you can incorporate them into your website.
Well, if these insights add knowledge to your understanding of websites and search algorithms, you can embed this link in your websites or blogs. Also, if you wish to have a reliable media partner who can revamp and manage your website while emphasizing immense digital growth, SRV Media can help you do that.
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