In the age of globalization, there is a dearth of authentic Indian products, especially in the online market.
Through the online medium, we wanted to put Ivy Bazaar at a place where it is able to compete with the biggest brands online.
We also had to be very aggressive with our approach to ensure maximum customers for the website.
Objective
It is always a challenge to build a brand from ground zero, keeping in mind the number of the entities that exist in the online space.
By going for a dynamic pre-launch campaign on Facebook, we wanted to establish a desi brand across all the platforms.
We focused on interacting with audiences through messages, timeline posts, and engaging content during festivals. An example that stands out is the Indian minion: Mindian
By using quirky content, we created a buzz across various communities, thereby encouraging them to opt for Indian made products.
By using our research expertise, we identified our target audience across the age group of 27-60 years.
Within the stipulated time period, Ivy Bazaar established themselves as a strong brand across the online community.
Within 45 days, their Facebook page was buzzing with over 5000 followers.
Speaking about Facebook, the specialized campaigns led to effective interaction with the target audience and had extremely positive engagement rates. The engagement rate increased by 12% within a month.
The all-round campaign activities were very highly successful, making them one of the highly regarded brands in the desi market section. We clearly can attest that Ivy Bazaar was a grand desi hit!