Digital Marketing Company | Facebook

Symbiosis Entrance Test (SET)

The Need

  • SET is a common entrance exam for the admission processes at the undergraduate institutes of Symbiosis International University.
  • To ensure maximum registrations, we had to capture the right audience who were looking to explore various courses in the undergraduate stream.
  • We also had to ensure all the USP’s of Symbiosis International University were highlighted in the most illustrious way to have maximum engagement.

Objective

  • Highlight all the opportunities that Symbiosis offers by focusing on each of the courses.
  • Displayed various ads to relevant audiences over undergraduate studies, infrastructure and good academic study that Symbiosis offers.
  • By posting various engagement posts that included sample GK questions, important information pertaining to SET, parents and students alike were drawn into giving the exam.
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Result

  • The overall registrations for SET increased by over 15%. This was achieved mainly due to focused targeting and effective campaign creatives.
  • The engagement level over the Facebook page increased by over 100%.
  • The campaign was liked and appreciated by most of the stakeholders involved.