SNAP (Symbiosis National Aptitude Test for MBA ) numbers were falling every year since 2011.
The management was concerned about engagement activities on social media and overall reach with their USP’s on search and social media platforms.
The support to fresh enquiries was limited and the university was unable to find a way by which fresh prospects could be quickly converted.
We at SRV MEDIA, believe a lot in innovation and we do not want to follow what has been done in the past. Our creative team worked very hard to understand the brand positioning and created a character “SNAPPY” to increase the brand recall.
We employed data scientists to work on data analysis and found out data points for correctly targeting audiences with the right message.
We also built engagement by running contests and shuffled advertisements with different messaging over different regions/age groups to attract mass audiences on our landing page.
To optimize and build more audiences, we used the enquiry database of SNAP and built Lookalike audiences on Facebook and re-targeted them to generate more registrations.
Google ads were optimized using “Text, “Display” and “Remarketing Ads” to create lower CPA (cost per acquisition) and the images/text were rotated every 3rd or 4th day to send out different content at different times of the season.