- In the current educational scenario there are few universities where all-round character is formed; leading to the development of an individual, who can stand on one's own feet and “Avantika University” is one of them.
- Avantika University, Ujjain is a new university which has been started with the objective to change the perspective about higher education and to create change makers who can transform the society at large.
- Avantika University focuses on the liberal education and offers Bachelor & Masters Programs in Designing, Technology & Architecture.
- The objective behind the digital campaign was to start with the branding of the Avantika University on the different online channels before generating the enquiries for different programs offered by Avantika University.
- We started with the branding activities right from scratch for Avantika University on the different online channels.
- We focused on the content marketing which was a mix of Promotional & Engagement Content targeted to both set of audience,i.e students & Parents.
As far as the promotional content is concerned, we showcased the USP’s of Avantika University in the best possible way to the Target Audience.
- From the perspective of engaging content, we ran different campaigns on Facebook with different themes around DESIGN THINKING like `Human Centeredness`, `Global Communication`, and `Design blends with technology`
- For Google campaign we ran the display campaign on different set of creatives with different messaging which helped us to understand the data points on which People interact with Avantika University.