Symbiosis Center For Management & Human Resource Development (SCMHRD) is one of the premier management institutes in the country which is profoundly known for its MBA program that has held a reputation of honing world-class leaders.
Apart from the conventional specializations like Marketing, HR, Finance; SCMHRD also offers a program on Infrastructure Management. By utilizing these aspects, we intended on showcasing the diverse options that are available at SCMHRD.
We also intended on promoting their new program "Postgraduate program in Business Analytics".
We wanted to lay emphasis on their Business Analytics program, thanks to its eccentricity among the other conventional MBA programs.
We conducted quizzes and contests to leverage the already existing audience on SCMHRD's Facebook page.
By speaking about information on placement options and the benefits of long-term career growth, we highlighted SCMHRD’s prime USP.
We ran a combination of inbound and outbound advertisements to drive traffic over the landing page to ultimately convert them to successful registrations.
Since the course was applicable only to individuals with minimum 2 years work experience, we had to ensure the targeting was focused without diving into a vague pool.
In this case, we had to spend a lot of time on the researching the right demographic audience which we calculated by doing a historical data analysis of already existing data with SCMHRD.