Over the years, Instagram has seen immense growth. The photo-sharing app has come a long way from being the app every vacationer used to share their travel pictures, to a powerhouse for influencers, advertisers, and brands.
It’s safe to say that not only is your audience on Instagram, but your competitors are also. However, staying on trend on Instagram can often time be quite tricky. Answering how and why a brand should be present on Instagram is the biggest question right now. If your brand isn’t already on this photo-sharing app, then these statistics will convince you why you should be and how you can use this platform for your benefit.
1. Monthly Active Instagram Users
According to Statista, as of June 2018, Instagram has reached the 1 billion monthly active users milestone and is expected to reach 111 million users by 2019. That’s an impressive milestone for the app. Moreover, according to TechCrunch, Instagram has more than 500 million daily active users. Therefore, it’s safe to say that since 2013, Instagram has grown 10 times in size.
Out of all social media platforms, only Facebook and Youtube has more daily active users than Instagram. Once famous amongst teens and millennials, Instagram has and will continue to grow as one of the most popular social media platforms. If your brand still isn’t on this platform, you are missing out on millions of your target audience.
In June 2018, Instagram users spent an average of 53 minutes per day on the app. Why does this matter? The time users spend on the app gives you more opportunities to ensure that they notice your brand. More time spent on an app also means they see more ads and have the opportunity to engage with your brand. This information will allow you to understand what is the best time for you to post on the app.