Imagine this, you create a great piece of content for social media and then proceed to share it on all your social platforms. You gain great engagement on one platform, but the others aren’t doing well. If you are wondering why that happens, the answer is simple. Not all content is suitable for every social media platform.
Before jumping into details, let’s list the most-used social media platforms in India: Facebook, WhatsApp, YouTube, Instagram, Twitter, LinkedIn, Snapchat, Telegram, Moj, ShareChat and more.
Posting different things on different platforms can help you boost your engagement. How do you decide what type of content goes on what social media platform? To help you answer this question, we have created a handy guide for you to refer and implement in your social media marketing strategy.
If you look up various statistics concerning the various social platforms, you’ll realise that each platform has a different audience. Ensuring you meet their expectations is the secret to boosting your social media engagement. Before we dive in for a deeper look, let’s look at the general guidelines for top social media platforms in India:
Facebook: Videos and curated content
Instagram: High-res photos, quotes, stories
Twitter: News, blog posts, and GIFs
Videos and Live Videos
Your goal with Facebook should be to build your brand and engage with your fans, and audience. Videos generate the highest average reach compared to other types of posts. After analysing 68 million posts on Facebook, Buzzsumo found a similar trend. They concluded that videos have a higher average engagement than images and links.
Ideas For Different Videos:
How to guides
Blog post summaries
Create a recurring show
Blog posts and curated content
Blog posts and curated content are the next types of posts that do well on a Facebook page. If you have a blog of your own, you should share your blog posts on your Facebook page. However, you should also share curated content from third-party pages and websites.
Use the ‘Pages To Watch’ feature on Facebook to find high-quality content.
Unlike any other social media platform, Instagram has evolved into a place where users share only the best pictures and videos on their profile. Ideas for your Instagram page:
Behind The Scenes
As Instagram works majorly on imagery and captions perspective, only the best types of social media posts that have a concept, a good image and also include all marketing tactics would get popularity.
If you are a brand that offers creative services, then integrating quotes into your profile is a great way to gain engagement on Instagram. You could also share infographics sharing some important pointers about a specific topic. Take a look at one of our posts as an example:
Instagram stories are where you can have a lot of fun. Since they disappear in 24 hours, it gives you a lot of flexibility when it comes to the content you post. Here are a few ideas:
Promote a blog post
Share a list
Announce offers and promotions
Offer giveaways and coupons
Host an Instagram takeover
Share news and updates
Tell a story
One of the most common things people use Twitter for is to stay updated on news, according to a survey by American Press Institute. 40% Twitter users find out about breaking news; 39% use it to stay updated on general news.
Therefore, Twitter is a great place to share industry insights, company news, and updates.
Blog posts and curated content
Like Facebook, Twitter is a great platform to share your blog posts and high-quality, relevant, curated content. Since brands and people tend to tweet multiple times a day it’s best to share several blog posts per day on your Twitter platform.
Twitter is the first social platform where GIFs became popular and they still are popular on Twitter today. If you have a relevant GIF for your product or blog, Twitter is the best place to share it.
There it is, we hope you find this article informative. If you have implemented any of these ideas on your social pages do let us know in the comments.