The beginning of a new year prompts business owners and marketers to consider how they can boost revenue through new trends in social media marketing. So naturally, we expect that maximising the effectiveness of social media outlets is near the top of their priority list.
Social media can no longer be considered an afterthought or an add-on marketing medium. Social media channels may assist an organisation in demonstrating its value and reinforcing its voice on a regular and consistent basis. Therefore, it is no longer possible to overlook the importance of having a social media presence. We are a social media marketing company in Pune that understands what a business requires and has the necessary insights to develop a social media execution plan for a company.
If you currently have a social media presence, now is the time to evaluate your social media marketing strategy to see what works and what can be improved. Examine previous campaigns, social postings, top channels, and analytic data in greater detail. This in-depth research might assist you in planning for the coming year. In addition, because the social media world is rapidly changing, here are some emerging trends in social media marketing to look out for in 2022.
E-commerce Is Being Transformed By Livestream Shopping
Livestream purchasing on social media is an eCommerce practice that is gaining traction. Since brick-and-mortar shopping was not as readily available as before, the ongoing pandemic simply drove its rise. In China, where Livestream shopping is extremely popular, e-commerce live-gross streaming’s merchandise value (GMV) increased from 4.5 percent of total online shopping’s GMV in 2017 to an expected 20.3 percent in 2022.
Live e-commerce income in the United States is predicted to treble by 2024, hitting $35 billion. Consumers like Livestream shopping because it combines the personalised ambience of the person live-streaming with the convenience of purchasing from home. According to a McKinsey analysis, clothes and fashion accounted for 35.6 percent of live streams. So, this is one of the prime social media marketing trends 2022 offers.
Companies Will Hire More Social Media Specialists
Social media is a powerful revenue-generating instrument. According to 79 percent of people, user-generated content on social media has a major impact on their shopping decisions. As a result, in 2022, more organisations will recruit dedicated social media employees rather than assigning social media to a busy marketing team as a side project.
Stop following social media marketing trends 2019 had popularised and consider employing a social media community manager to help you establish and engage with your online audiences if you haven’t already. If your audience is eager to participate with your brand through social media, these managers are the tone, voice, and dialogue behind your brand.
B2B Companies Will Raise Their Instagram And Twitter Spending
Even though Instagram and Twitter aren’t new to the social media arena, many marketers still report ROI boosts on both platforms. Instagram, for example, saw a roughly 14 percent increase in users’ time spent on the platform between 2019 and 2020, reaching an average of 30 minutes per day. In addition, this was the fastest-growing social site in terms of engagement.
In 2022, as Twitter and Instagram continue to grow in popularity, more marketers will spend on both channels. Therefore, follow the current social media marketing trends and consider increasing your own investments in 2022 to get more ROI from the platform(s) that are presently serving your viewers.
Short-form Videos Will Be More Valuable
It’s no surprise that short-form videos will be a social media trend in 2022, given the popularity of Instagram Stories. All of the leading social media networks now support the video format of Stories somehow. According to one study, 93 percent of firms polled gained a new customer due to a social media video. Another company claims that if a video is under a minute long, more than half of viewers will watch it until the conclusion. Thankfully, companies can more quickly access short-form videos than longer ones. In addition, consumers are drawn to Stories because of their authenticity and inexpensive manufacturing costs.
Following the herd isn’t always a sure bet for success. If a trend is incompatible with your brand and business goals, don’t incorporate it into your marketing approach. Seeking social media marketing services from one of India’s best social media marketing agencies may take the guessing out of the equation if this seems like too much trouble.