Public Relations

Public relations help brands strengthen their reputation, raise awareness, create a strong brand reputation, and top of the mind brand recall with the help of strong content and good storytelling.

Our PR experts work on maintaining strong media relationships and arrange various press events for your brand. With years of experience, our team can efficiently run successful PR and influencer marketing campaigns that are cost-effective.

How Do We Work?

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  • Step 1: Understanding your needs

    Our team takes the time to understand and research your domain and USP's to ensure that they can leverage it at the macro level.

  • Step 2: Identifying the right PR opportunities

    Based on your requirements our team decides on the various mediums to use for your brand - print and/or online. Then, they pitch to multiple publications in multiple spaces.

  • Step 3: Align your business with the media industry

    Our experts understand what journalists and the industry talk about. Therefore, they find the right journalists and publication space that suit your brand.

  • Step 4: Writing strong content and publishing

    Once the mediums, publications, and journalists are decided, we work on creating strong content pieces for you that are later published on the chosen platforms.

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Case Study

FAQs

How do Digital Marketing Agencies do Public Relations activities

"Digital Marketing and Public Relations go hand in hand. There is nothing like amplifying a PR article on different sites and social media platforms, a space where the target audience is most available, to increase the brand’s visibility.
Through Digital marketing agency Public Relations can beat the traditional route by allowing people to have a two-way conversation, which lets the brand know things it is appreciated for and things they need to work on. One can also track the analytics to check the spurge on the website after the online PR campaign.
Online PR is also a low-cost technique to let people know about the existence of the brand, which involves a whole lot of planning and proper execution, to make the news reach to a wider audience."


Why do you need public relations?

Public Relations is an art of narrating a story about the brand, to build the brand’s reputation in a positive way. The narration varies depending on the channel used and the stakeholder we want to send out the message to. The major focus of Public Relations is to create a certain image of the brand and build brand reputation through storytelling among different stakeholders. Brands are opting for Public relations because they want their message to reach out to the right target audience, thus building credibility for the brand.


What is the importance of public relations?

"Public Relations helps in promoting, developing, and managing the reputation of a brand, an organization, a person or a department among the target audience. In an industry, a brand needs to build trust among its stakeholders to make sure the business is successful. A lack of trust may lead to a fall in sales. Public Relations help in building a brand’s credibility, thereby increasing the brand’s reputation through thought leadership pieces, influencer connections, and networking strategies. Not just that, Public Relations changes the thought process of the target audience towards the brand. If people don’t perceive the brand in the right way, then Public Relation is the best way to fix it."


What are the functions of public relations and advertising?

"Public Relations and advertising are as different as “Chalk and Cheese”. The main difference between PR and Advertising is that PR is an Earned Media, whereas Advertising is Paid Media.
Advertisement is where the brand pushes the message of “Buy Me” in front of the consumer, which promotes direct sales whereas PR is all about building a positive image of the brand and projecting the same in front of the consumer.
Advertisement is more of a controlled medium as the brand decides the content and space that they want to invest in. Whereas, PR is what the media thinks of the brand.
For example, an advertorial in a newspaper will have an advertising cost worth Rs. 5-6 lacs. Whereas, the same space for a PR article can completely be organic. This is the power of Public Relations!"


What is digital public relations, and how will it help my business?

"Today, every business is online. The reason is the consumer is online and in order to reach your consumer, one needs to be in that space. Digital is a very disruptive yet important place to be present in. Online Public relations helps the business to reach consumers/ stakeholders in the space where they are most available. Today, a person will definitely have 2-3 different news applications on his phone. Digital PR ensures the use of digital and social technologies to manage the awareness, understanding, reputation of a company, through the purposeful influence of exposure via digital media."