The decision-making process to make a purchase has drastically changed since the start of the new decade. Customers, who relied on advertisements and word-of-mouth reviews to make a purchase-based decision, now search and read...
Traditional marketing techniques are slowly fading away in the face of modern marketing methods like social media marketing, affiliate marketing, online advertising, etc. Therefore, it is important for today’s digital marketing agencies to narrow...
Factually correct data adds credibility to the research conducted on any subject matter. The generated numbers paint a picture that signifies the importance of the subject matter to society and raises its awareness amongst...
Recently, Twitter shared its daily user base for the first time. It was done to give potential investors and the general public an idea on how Twitter has grown since its inception in 2006....
The introduction of social media changed the perception of marketing across the world. It has given brands the power to position themselves boldly in the minds of the audience through witty and engaging content...
Since beginning its operations in 2004, Facebook has become a massive social media juggernaut. What started as a platform for people to connect with various other users locally and worldwide has now become an...
“Content builds relationships. Relationships are built on trust. Trust drives revenues.” – Andrew Davis, Marketing Speaker & Bestselling Author. This quote by Andrew Davis perfectly sums up the essence of content marketing. Content marketing...
Over the years, Instagram has seen immense growth. The photo-sharing app has come a long way from being the app every vacationer used to share their travel pictures, to a powerhouse for influencers, advertisers,...
2018 was a whirlwind of change across social media platforms. Facebook’s algorithm changes and privacy concerns pushed the company into controversy. Instagram transformed from a picture sharing platform to a business tool by rolling...
Have a good business model but lack that polished edge, that presentation? A video can bring quite the charm to the lacklustre. The real question is can it be quick and easy? Well, as...
How is voice search taking over traditional forms of search All of us are aware of the limited but very strong set of virtual assistants. They have taken over everything in our lives. From...
