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Branding

A branding and digital marketing agency can enable your company to shape an impressive perception with easy recall urging the audience to connect and engage with your brand.


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We are a creative branding agency with experience and expertise in combining various branding aspects such as logo, design, mission statement, and theme to shape an impactful branding strategy for our clients. Our brand management services include creating brand identity, brand guidelines, brand assets, brand architecture and brand collaterals. Through powerful storytelling, awe-inspiring creativity and intelligent communication, we enable your brand to build an unforgettable place in the minds of your customers.

How Do We Work?

Step One

Discovery

We begin by delving deep and gaining insights about your target audience, their buying behaviour and your buying proposition. Our in-depth research enables us to derive your brand's essence to plan a successful way forward.

Step Two

Competitor Analysis

We then conduct an in-depth competitor analysis to gather insights and gain a comprehensive understanding of the market, evaluate your competitors, understand their strengths and weaknesses compared to your brand.

Step Three

Ideation

Next, we create a comprehensive branding strategy encompassing your business goals, vision and values. Our brand plans outline your brand's story, logo, taglines, mascot, communication routes, assets, guidelines and architecture.

Step Four

Creation

With over a decade’s experience as a branding and digital marketing agency, we develop communication tailored to the various marketing platforms and aligned to the brand guidelines. We ensure our messaging not only attracts your target audience but also creates a successful recall for your brand.

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Our Work

FAQs

Though there can be multiple ways, the best way to do branding is user engagement through one way or two way engagement. One way engagement is when you put out content which will be entertaining as well as informational for the audience and two-way engagement is where we expect a response from the audience.

The internet users are increasing day by day, India alone has 627 million internet users and thus it would not be difficult to say that a lump sum amount of your target audience is online. Digital marketing has also revolutionized old ways of marketing as everything is now on the tip of your fingers and content consumption is increasing day by day. Thus digital marketing helps you to reach your target audience at any given point of time.

Since brand building is a qualitative term, exact tracking mechanism doesn't exist. However, the effect of brand building can be seen in other terms like increased product/services demand, increased sells, improved perception, more positive reviews, more engagement, more site visits, quality audience on the website, positive chatters on the web, positive brand reviews etc.

"Branding = Understanding Yourself
E.g. Who are we? Who do we serve? How are we different? What problem do we solve for our customers? Things like brand strategy, logos, colour-schemes, messaging and maintaining that work are all part of the branding equation. Marketing = Understanding Your Customer Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc., are all subsets of marketing.
The common thing between branding and marketing is to connect with the right audience with different types of content."

"As the world gets connected by the internet, digital marketing has become a very important part of any marketing or branding strategy. It is an easy way to reach your audience and in a more personal way. Thus when your competitors are using it they have an edge over you to reach the desired audience first. "