Europa Locks
Objectives
To increase brand and product awareness and recall for Europa Locks by positioning them as the “Strongest Of All”
They defined objectives and set an approach that included various types of social media posts, such as new range launch posts, vernacular and location-based posts, offer-based posts, user-generated content, brand-specific posts, seasonal-specific posts, topical/festive posts, and new store opening posts.
Baazar Kolkata initiated a Durga Pujo campaign called “Be Pujo Ready” with Ankush and Oindrilla on social media to create buzz about the brand and its Puja-ready offerings.
Baazar Kolkata also collaborated with 30+ micro and nano-influencers in four months to enhance the overall reach and recall of the brand.
Baazar Kolkata conducted a mini-contest on Instagram for Father’s Day, where lucky winners were given shopping vouchers at the stores, leading to a rise in footfall at the stores.
