MICL EVOQ

Objectives

To generate leads and purchases for one of their high-end luxury project “EVOQ”

To increase the digital presence of MICL

Picking pin codes for performance campaigns as per HNI availability in Mumbai, near and around Juhu

Meta, Google, YouTube, LinkedIn, Adroll, Columbia, and Moneycontrol platforms were leveraged to create the reach and recall for the project

Nurturing the users with Mailers

Offered time-bound benefits up to 20 Lakhs

Revenue driven

7.3Cr in 117 days

Leads

Site Visits

Return on Ad Spend