Parul University
Objectives
Engagement with The TG
To interact with the audience in the digital space via interconnected branding platforms & also inform about the programs offered amongst the target audience.
Expanding Reach
Following Multimedia mix approach by activating channels such as Google, Facebook, Instagram & Youtube.
Brand Positioning
Increase awareness about Parul University in India and Abroad.
Establish Positive Connect
Positively influencing the audience towards Parul University
Leads and Admissions
To generate leads for the 450 programs through focused audience targeting, followed by increase in the ratio of Leads to Final Admission Count compared to last year.
Winning Strategies
Communication Theme:
Developed communication Themes against the challenges faced
Media Planning:
Phase Wise, region wise and event wise Budget Planning
Landing Pages:
Master Landing Page & program specific landing pages
Campaign Assets:
-USPs & offerings based ad creatives
-Persuasive Ad copies with USPs
Targeting
-Ad optimization based on audience intent
-Location wise & Region wise targeting
-Targeting Working Professionals for PG Programs
-Video Testimonials for Remarketing Campaign
Nurturing:
-Nurturing of prospects/leads
-Drip Marketing
-Telecalling support (Cater to regional languages)
Channels:
-Leveraged digital Ad Platforms
-Education portals
-OTT & News Platforms
-Celebrities Endorsement
-ATL Activities (Billboards, Print Ads, Radio Ads)
-Influencers Marketing
Results
Improved the Leads to Admissions ratio by 5% compared to previous years
Admissions through SRV sources
Increase in total number of admissions y-o-y
