How does PPC work in Digital Marketing
Pay Per Click is the advertising model in which advertiser pay for the ads that are served to the relevant target audience available on the digital platforms
How does Digital Marketing Agency do Search Engine Marketing?
Digital Marketing agency set the goals and targets according to the objective of marketing. SEM focuses on promotions which vary from Website traffic, Lead Generation, Sales, App downloads. SEM can increase the visibility of the websites on the search engine result page. Digital Marketing agency after in-depth research w.r.t product/service defines a strategic plan that includes evaluation of demographics which are likely to use the product/service
Why must companies use Search Engine Marketing (SEM)?
"SEM activities help to reach the audience who are not aware of the product/service. Through SEM you can have potential visitors to your websites/landing page, and later you can convert them to sales or conversion (Whatever is your goal) through remarketing your products with different communications"
How does Search Engine Marketing services help?
It helps to improve the brand image and online presence of the product/service through brand awareness activities, which enhances the brand recall and later turn them into brand advocates. These brand advocates help in generating organic traffic for your website
What is the difference between SEO (search engine optimization) and SEM(search engine marketing)?
"SEO - Search Engine Optimisation focuses on improving the rank of the site in SERP on particular keywords. SEO activities drive organic traffic to your website. These activities take time to rank your website higher and generating relevant traffic who are searching for products and services (Pull Marketing).
SEM - Search Engine Marketing focuses on improving the presence of the brand on online platforms through advertisement. Advertisements include Display Ads, Text Ads to drive the relevant and potential audience to your website who formerly were not aware of your brand."