By Shivayogi Shetty | 1st October, 2021 | 5 min read
It is difficult to find a job in a digital agency if you are a recent graduate or new to the marketing field. It seems like every other agency wants experienced candidates for the opportunities they offer. The chances are high that you will compete with many applicants who are experienced in the same field or have some digital certifications or internship experience to stand out for the same opportunity.
Well, here are a few ways to stand out and increase your chance of the same.
Digital knowledge and certifications are essential, to begin with, in the process of getting into the digital space. Basic digital marketing courses are available for free. Paid courses are available too through various online portals like Udemy, Upgrade, and many more.
Apart from this, Skillshop offers a free range of Google certifications. These courses help you understand the fundamentals of digital marketing and what you’re getting into by providing clarity on the subject.
The internship experience is always an add-on to your knowledge and experience when it comes to digital marketing. Apply for internships at different Digital Agency’s as they offer lots of internship opportunities, offer to work for free as it increases your chances to get into the system and understand how the real-world functions in terms of digital market/space.
Always look and apply for live projects or freelancing projects to gain more experience and knowledge as every agency has a different clientele base, so it is a learning opportunity for you to explore new live projects or freelancing jobs. Try to offer free service for a specific duration and then start charging once you are adding a lot of value to the same or there is a great outcome for the same.
To begin with, always have a strong presence on LinkedIn. Make sure you have as many recommendations as possible and that your profile is filled out properly. If you don’t have much work experience, be sure to include as much internship or live projects experience in the profile. Adjust your headline to speak to your quest for digital marketing employment, such as “Recent Grad Search for Digital Marketing Executive Role” or “I’m considering a career change to digital marketing.”
Highlight any personal projects or marketing work you’ve done in your portfolio. If you’ve recently graduated, list any academic honours you’ve received.
Even if you aren’t a perfect match for a job, apply anyhow. Digital Marketing Executive and SEM jobs are two examples of entry-level marketing employment. For best results, start here! Look for positions on popular job sites such as LinkedIn, Naukri.com, Indeed, and others.
Make sure your CV is listed on these top sites so that potential recruiters can find you, but be wary of spam and always cross-check about these roles. In the cover letter part of your job applications, provide a personalized remark. It should emphasize your abilities, credentials, and enthusiasm for the position.
A firm’s website will not provide you with all of the information you require about the company. Learn about the company’s products, services, and scope of work, and look at Glassdoor to see what existing employees have to say about it. To acquire a sense of the company’s culture, do some research on the marketing leadership and look at the company’s social media accounts. Many times, if you aren’t a “cultural match,” a company will not hire you.
Make sure you have applied for the role which matches your skills and interest areas. Always read the job description for the same role which you have applied for as the basic expectations are mentioned by the company. Brush up your knowledge and skills for the same role required.
Understand the interview process by reaching out to the recruiter or you should ask questions related to the same job opportunity. Be presentable and have your 100% presence of mind while answering the questions and delivering the task. Always ask for feedback to improve more on the same path.
If you have a mentor or two in the digital marketing sector, you are more likely to receive internship news and even referrals. This mentor may be a seasoned digital marketer or someone who now works at one of your dream agencies. Understand from him/her how an agency works, and what to expect in your first digital marketing job as a fresher.
He/she will also give you first-hand insights from the campaigns they have worked on and knowledge of internship opportunities while you are still a student.
While applying for digital marketing jobs, you must keep in mind that employers in the digital industry are more interested in your ability to adapt and build the most important skills you bring to the table. Learn digital marketing skills which will ultimately help you to have high-paying jobs in the future.