Did you know that people conduct more than 3.5 billion searches every day on Google alone?
If you are looking to raise your brand awareness and drive organic traffic to your website, effective on and off page SEO techniques are a must. Therefore, ending up on the front page of Google can be the difference between a business that is flourishing and one that’s bankrupt.
But what does SEO even mean? And more importantly, how to do off page SEO?
You may already know that it stands for Search Engine Optimization, but what exactly do you need to optimise? Is it the website design? The writing? Or link building strategies?
It’s all that and much more.
Most marketers consider all SEO activities to fall under one umbrella. However, there are two distinct branches that need to be addressed – off-page and on-page SEO.
Honestly, off page optimization is an important factor for your online business, if you’re looking ahead to strengthen your reputation from 2021.
How is on-page different from off-page?
On-page SEO consists of factors related to a website that you can control and directly manipulate. The most basic tactics that are used for on-page SEO are using keywords in your content, optimising meta descriptions, HTML code, alt tags, and title tags. Apart from this, it’s also important to consider things like content quality, page performance, and content structure.
SEO off page optimization refers to the factors that occur outside your website that can indirectly be influenced. On a strategic level, Off page SEO factors and activities are more difficult and tedious. More importantly there are multiple types of off page SEO, so we will cover that in this blog.
On-Page SEO vs Off-Page SEO Techniques
What is Off-page SEO?
As mentioned earlier, off page activities in SEO refers to all the activities that take place away from your website. These activities can help increase the ranking of a page with search engines. In simple words, off-page SEO tells Google what others think about your website.
With a competitive off site SEO strategy, your website avails maximum scope to get ranked with the top search results of Google.
Importance of Off-page SEO Activities
Google takes many off-page factors into consideration when deciding where to rank a webpage. A vast majority of people start their searches on Google. Combine that with the fact that the first five results on Google get 67.6% of all clicks, and you will understand why off-page SEO is important.
It’s no surprise that traffic is extremely powerful for a business. And organic traffic generally has a lot of specific and high intent traffic, which can lead to better quality leads. Therefore, ranking high on Google is of paramount importance.
What are the off-page ranking factors?
The most common off-page ranking factors are – Link Building, Social Media, and Social Bookmarking. Therefore, it’s essential that you have well-placed techniques and strategies related to off-page optimization in place.
SEO ranking factors
Consequential Off-Page SEO Strategies to Rank Higher on Google
It’s mandatory to organise a well planned off page SEO checklist if you want your website to rank within the top SERP’s of Google. Technically, that’s possible only when you’re having some of these competitive SEO strategies in your mind,
- Third-party websites accept guest posts
Some websites accept posts and contributions from visitors. These postings can provide fantastic possibilities for obtaining significant backlinks. Every website will have its own set of guidelines for guest contributors. Some sites may enable you to include several URLs in your guest articles.
In other platforms, you can just mention your firm or items in your author profile. By publishing great information on third-party sites, you may frequently reach a new audience. This might increase the number of visitors to your website.
- Spend more time reading the comments
It’s tempting to consider all other websites to be competitors. You may, however, generally identify sites that operate inside your selected area but aren’t direct rivals. It’s a good idea to participate in the comment sections of these sites after you’ve recognised them. You may establish yourself as a significant industry figure by continuously providing good, useful contributions.
Eventually, the site’s audience may become aware of your contributions and visit your profile – and, eventually, your website. This enhanced visibility might raise your visitor counts and introduce a new traffic source into your mix. Many websites now allow you to put a link to your website in your remark.
- Think about investing in local SEO
If you own an actual brick-and-mortar business, you should think about investing in local off page SEO activities. Improving your presence in Google’s local search results is part of this approach. To begin, ensure that your organisation has been added to Google My Business. It’s also critical to claim your listing on third-party review websites.
Check to see that your company’s name, location, phone number, and website URL are consistent throughout all directories. In addition, if any of this information changes, it must be updated as quickly as feasible. By gaining control of these platforms, you may improve your SERP visibility and off-page SEO.
- Increase your social media activity
You may draw visitors from a variety of sources by constantly posting your material on social media. This variety can persuade search engines that your site is important to individuals all across the internet. You’re off to a good start if you’re advertising all of your content on social media.
You may, however, increase your involvement by replying to every mention of your products or service. We also urge participating in any pertinent debates. It’s a good idea to keep an eye on any hashtags linked to your sector in this case. You may then make it a point to participate in these debates whenever possible.
- Obtain valuable backlinks
A backlink is a URL that points to your content from another website or online resource. This link informs search engines that your material is beneficial to a third party. You may take actions to encourage these essential backlinks. According to a Moz and BuzzSumo study, list pieces, quizzes, videos, infographics, and how-to articles generate more backlinks.
Link Explorer may also be used to do a link gap analysis. This strategy entails locating websites that connect to your rivals but not to your content. You may next try to connect with these websites or investigate the types of content they prefer. By writing comparable content, you may be able to obtain useful backlinks from these sources.
- Participate in online forums
Forums, like comment sections, may be great sources of referral traffic. For the best results, only post in threads when you have anything useful to add to the debate. You should also avoid advertising your own work openly.
Even if you link to a portion of your website that answers the original poster’s concern, the average forum member is sceptical of self-promotion. Instead, concentrate on establishing a favourable reputation on third-party communities.
- Develop ties with industry leaders and influencers
Social networking tools make it much simpler to engage with industry leaders. If you can establish a favourable relationship with these individuals, they will be more likely to engage with you in the future. These interactions might involve them sharing your material with their following.
Even if these influential people do not directly endorse your material, any interaction with them will benefit your website. Other social media users may see your interactions and decide to visit your website. These visits have the potential to generate additional traffic from a number of sources.
Documents are generated by several websites. These can range from research studies and whitepapers to presentations, ebooks, survey data, and user manuals. You can upload any stand-alone materials to third-party document-sharing services.
You may even be able to insert connections to your website alongside the paper, depending on the platform you choose. This URL placement might be an excellent complement to your link-building plan.
Search engines want their consumers to have a good time. This means that credible, trustworthy sites are usually prioritised in their rankings. When determining a site’s reliability, search engines assess Page Authority (PA) and Domain Authority (DA). The authority of the whole website is denoted by DA, whereas the authority of an individual webpage is denoted by PA.
Obtaining backlinks and guest blogging on credible websites will increase your perceived reliability. Backlinks from spammy websites, on the other hand, might harm your DA and PA. Keeping this in mind, it’s a good idea to keep an eye on these numbers. If you come across any spammy links, you may utilise Google Search Console’s disavow links tool to remove them.
- Include a subscription box for RSS feeds
Every visitor who visits your website is a huge success. However, few sites can achieve long-term SEO off page success only through fresh visits. You’ll need to convert new visitors into loyal repeat customers if you want to generate a consistent stream of traffic. As a result, you should encourage people to subscribe to your RSS feed. Users may watch your website using a feed reader using this functionality.
RSS feeds are supported by default on all WordPress sites. By including an RSS symbol on your site, you may encourage users to subscribe to your RSS feed. You may even make your own RSS feed to control what material shows in it.
Off-page SEO is an indispensable part of optimising a website and attracting the right audience. The strategies above will help you create your own plan and increase your ranking on search engines.
But, keep in mind, there are many more tactics you can employ. You must find what best works for your niche.
However, if you want you may get in touch with an expert SEO agency like SRV Media to run an off-page SEO audit in your existing online business. It’s just a matter of a few working hours or a day for us to find out which off page SEO strategy can be suitable to enhance the brand value of your business.