Experts consider video marketing services to be one of the most significant developments in marketing, and it’s not going away anytime soon. Video is no longer a passing fad in content marketing; it is now an essential component of many businesses marketing strategies.
According to Zenith, the average person will spend 100 minutes per day watching videos in 2021. To put that in context, that is 25 days. Marketers should be aware of this if they intend to develop a social media strategy for video content marketing services. Fortunately, we have numerous ways to use video in social media marketing.
We aren’t restricted to TV-style commercials or perfectly polished educational videos. With the introduction of live streaming videos, a focus on brand authenticity, and easily accessible editing apps, it’s easier than ever to delve into the world of digital marketing video.
Here are our 5 critical recommendations for creating a successful video digital marketing strategy:
1) Establish Video Marketing Objectives
Setting goals is essential at the start of any new social media venture. However, we recommend setting only a few goals to avoid becoming overwhelmed if you’re just getting started. Creating brand awareness is an example of a video marketing goal. Some brands rely heavily on video advertising.
Companies can start on a product page on the website and then branch out to land in a social ad. Others only make videos for social media advertisements. This is especially useful for direct-to-consumer brands where product videos are required to assist the consumer in visualising themselves with the bag.
A marketing funnel has five stages, and videos can easily fit into each if you develop your video content strategy to intentionally target these stages. Setting your goals with the help of top video marketing companies and determining the stage of the funnel will assist you in creating highly effective calls to action in your video content.
2) Choose The Right Platforms
Every major social media platform and more has its own video format. Older platforms, such as Facebook, provide a variety of video formats, whereas newer platforms, such as Snapchat and TikTok, rely heavily on a single format. According to the best video marketing companies, if you’ve never used video on any platform before, start with those where you already have a following.
According to Statista and data collected in February 2019, Instagram, Facebook, and Snapchat users spend approximately half of their time on the platform watching videos. Any of these three would be an excellent place to start with video marketing.
Another factor to consider when deciding on the best video production marketing strategy for you is understanding what each one offers and what video dimensions can be displayed. It is significant because if you want to repurpose your videos, you should select platforms that complement each other.
3) Tell Stories and Demonstrate Your Personality
Everyone enjoys good stories that draw them in and keep them on the edge of their seats. Including stories in your video content is an excellent way to increase viewer engagement. Rather than simply introducing your company, mission, and products, look for ways to use your videos to tell stories.
Create your story and use videos to tell it to your audience. Your videos are an excellent opportunity to showcase your company culture. People are not interested in watching tedious videos. They are more likely to watch engaging and personality-filled videos.
Leading online video marketing companies suggest considering what distinguishes your company and highlight that in your videos. Don’t waste time making videos that don’t represent your company well.
4) Use SEO Content to Optimise Your Videos
YouTube videos are indexed by Google. So, if someone searches for your brand and a specific phrase, you may appear multiple times in the same search. You or a video marketing agency can help you optimise your videos by including keywords in the video descriptions.
You can also include shortened links with calls to action that direct people to your website or a landing page with a special offer. You can also use YouTube’s tagging feature, which determines the relevance of your videos and groups them together.
When viewers watch similar content, your video will appear as a “related video.”
5) Metrics Comprehension And Analysis
The final and most important step in any video promotion strategy is to analyse it. You won’t know how well a video performs unless you look at the statistics attached to it. Each network provides a unique set of metrics, so it’s critical that you understand what they are before you begin production.
The success metrics you use should correspond to the goals you set at the outset. If you wanted to increase brand awareness with a video, your call-to-action could be to include a website link where viewers can learn more about the product.
The corresponding metric would be link clicks according to the best Youtube video marketing companies. A three-year-old video can be relevant to your users today with the right combination of keywords and topic.
That’s all there is to it. A comprehensive 5-step guide to developing your video marketing strategy. We hope this inspires your company to create its next set of videos even if it is with assistance from a video marketing agency. Video has gained tremendous traction in the marketing world, and it is not expected to lose traction in the near future