Digital Media Marketing Trends to Watch Out for in 2023!

By Published On: December 5, 2022Categories: Digital MarketingTags: Daily Views: 1

The Covid era introduced the ‘new normal’ in the world, and there was a subtle rise in the use and applications of digital marketing. Since 2020, digital marketing has witnessed an upward growth graph. However, with every year and continuous technology transitions, digital advertising trends in India are bound to be dynamic. 

With the Digital India initiative running strong and the rising number of startups in the country, digital marketing is also set to drive the net worth in the near future! Due to its cost-effectivity, many startups are choosing digital marketing for promotions. With billboards and pamphlets going obsolete, as well as a rise in the number of people using smartphones, Digital Marketing seems to be the only viable marketing option for this era.  

At just half the investment, this marketing medium ensures double returns. Moreover, agencies such as SRV Media are setting a new benchmark in the digital space by offering out-of-the-box customized solutions to help businesses reach more remarkable milestones.

As an SRV Media expert stated, “Digital Marketing is set to observe exponential growth owing to the new technologies introduced in the market. Though people took time to adopt this technology, it has shown incredible outcomes, and as a result, more and more people are opting for it. SRV started with a limited number of services, and this growth worked as our forte to help us learn and expand. Owing to this fire within, we now offer a series of digital media marketing services.” 

He further added, ” From developing a web design to creating a fully functional website, from presenting certain content to working on PPC leads, SRV has expertise in everything. Other works like developing banners, working on live campaigns, creating video ads and social media copies, or even providing telecalling services, we are ready to work on all these formats of digital media marketing as well.”

With 2022 almost gone by and 2023 just around the corner, the experts at SRV Media share their insights on what are the trends in digital marketing that shall prove to be game changers for 2023.

  1. Metaverse: 

With the rising trend of IoT and Artificial Intelligence, a concept called Metaverse has started rolling among the masses. Currently, Metaverse is defined as a virtual world created within a world. Facebook owns Metaverse. For now, Metaverse is an untapped digital universe where augmented realities connect to devise an interactive environment for all people.

In this age where gaming is a form of significant encashment, a digital representation of yourself in the future world seems similar to playing video games. Social trade and communication among people are now possible through these virtual realities. Digital marketers shall use this in the future to find new ways of marketing, thereby making it one of the best future trends of digital marketing.   

  1. NFTs

NFT is the biggest trend in online marketing today. NFTs, Non-fungible tokens, are digital assets that can be traded per the owner’s permission. Each NFT (Non-fungible Token) has a unique token symbolizing ownership. NFTs are entering the digital marketing scenario alongside art and technology due to their unique characters.

More prominent firms like Marriott, Adidas, and a few others have previously leveraged NFTs in their digital marketing strategies. The companies gave away NFTs in a lottery to increase their sales. Other companies shall undoubtedly use NFTs over the coming years in their marketing strategy. As a result, NFTs can work as a digital marketing tool, opening a world of opportunity and growth.

  1. Automated Email Marketing

Automated email marketing enables sending automated emails to customers after regular intervals. Sending emails depends on preset timetables or triggers.

Though they were always used, emails have now been among the recent trends of online advertising. This is because emailers are among the most trustworthy promotional modes. Additionally, promotional emails are an excellent way to pitch to a potential client. With the rising importance of emailers and the latest technologies like AI, and IoT inducing new developments, email promotion is set to see a new era very soon.      

These are just a fraction of trends that are ongoing or have a promising future. Other recent trends in online advertising, like AI in digital marketing and programmatic advertising, shall certainly take over the internet very soon in the coming days. 

Well, this is just a glimpse of how digital marketing might change over the coming years and how it will shape your business in the near future. For the leaders and CEOs who have not experienced the powerful strategies and even powerful results of digital media marketing tools, SRV Media is just a click away. Navigate across to know more.

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